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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

INFLUENCING FACTORS OF CUSTOMER USAGE OF MOBILE BANKING SERVICES (Myat Thet Su Tun, 2019)

http://hdl.handle.net/20.500.12678/0000001443
http://hdl.handle.net/20.500.12678/0000001443
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Title
Title INFLUENCING FACTORS OF CUSTOMER USAGE OF MOBILE BANKING SERVICES (Myat Thet Su Tun, 2019)
Language en
Publication date 2019-12-01
Authors
Myat Thet Su Tun (EMBF - 32)
Description
The aim of the study was to identify the customer practices of mobile banking services and to explore the influencing factors of the customer usage of mobile banking services. To do this study 160 respondents are selected who live in Parami Housing, Hlaing Township, Yangon Division. This study is used primary and secondary data. Primary data were distributed by hand to the mobile banking users. To collect the secondary data, information are fetched from various sources. The questionnaires are prepared by using five-point Likert scale to measure the four influencing factors, perceived ease of use, motivating factors, security and perceived usefulness effect on customer usage of mobile banking services in Myanmar Private Banks. This study indicated that all factors are effect on customer usage of mobile banking services. Among them perceived usefulness is the most effective factor. All factors are positively correlated with customer usage of that service. Perceived usefulness is the highest correlation among four determination factors. Mean score for security is 3.31 so that the respondents accept mobile banking security is neutral level. Therefore Myanmar Private Banks should pay attention to the mobile banking system to ensure that users are trusted. This result will assist to the private bank that provided mobile banking services.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Daw Tin Tin Htwe
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