{"created":"2020-03-08T15:47:34.301839+00:00","id":1443,"links":{},"metadata":{"_buckets":{"deposit":"b53b3b61-0df8-4aac-b9af-88877fc84a42"},"_deposit":{"id":"1443","owners":[],"pid":{"revision_id":0,"type":"recid","value":"1443"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/1443","sets":["1582963436320:1582965701379"]},"communities":["yueco"],"control_number":"1443","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"INFLUENCING FACTORS OF CUSTOMER USAGE OF MOBILE BANKING SERVICES","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The aim of the study was to identify the customer practices of mobile banking services and to explore the influencing factors of the customer usage of mobile banking services. To do this study 160 respondents are selected who live in Parami Housing, Hlaing Township, Yangon Division. This study is used primary and secondary data. Primary data were distributed by hand to the mobile banking users. To collect the secondary data, information are fetched from various sources. The questionnaires are prepared by using five-point Likert scale to measure the four influencing factors, perceived ease of use, motivating factors, security and perceived usefulness effect on customer usage of mobile banking services in Myanmar Private Banks. This study indicated that all factors are effect on customer usage of mobile banking services. Among them perceived usefulness is the most effective factor. All factors are positively correlated with customer usage of that service. Perceived usefulness is the highest correlation among four determination factors. Mean score for security is 3.31 so that the respondents accept mobile banking security is neutral level. Therefore Myanmar Private Banks should pay attention to the mobile banking system to ensure that users are trusted. This result will assist to the private bank that provided mobile banking services."}]},"item_1583103108160":{"attribute_name":"Keywords"},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2020-05-05"}],"displaytype":"preview","filename":"Myat Thet Su Tun (EMBF - 32).pdf","filesize":[{"value":"865 Kb"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/1443/files/Myat Thet Su Tun (EMBF - 32).pdf"},"version_id":"c049c355-1b20-46b3-83b2-eb6373e9238f"}]},"item_1583103131163":{"attribute_name":"Journal articles","attribute_value_mlt":[{"subitem_journal_title":"Yangon University of Economics"}]},"item_1583103147082":{"attribute_name":"Conference papaers","attribute_value_mlt":[{}]},"item_1583103211336":{"attribute_name":"Books/reports/chapters","attribute_value_mlt":[{}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_supervisor(s)":[]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Myat Thet Su Tun (EMBF - 32)"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Publication"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2019-12"},"item_1583159847033":{"attribute_name":"Identifier","attribute_value":"https://ecor.yueco.edu.mm/handle/123456789/570"},"item_title":"INFLUENCING FACTORS OF CUSTOMER USAGE OF MOBILE BANKING SERVICES","item_type_id":"21","owner":"1","path":["1582965701379"],"publish_date":"2020-03-05","publish_status":"0","recid":"1443","relation_version_is_last":true,"title":["INFLUENCING FACTORS OF CUSTOMER USAGE OF MOBILE BANKING SERVICES"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2021-12-13T02:07:47.236440+00:00"}