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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

Factors Influencing Intention to Use A+ Wallet ( May Thu Thu Khine, 2024)

https://meral.edu.mm/records/9790
https://meral.edu.mm/records/9790
b3e19e1f-8dbf-48d1-96d6-65fc5f3484e1
64183d22-2d1f-4600-96fa-e82458bcdcb6
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May May Thu Thu Khine, MBF-35, 4th Batch.pdf (586 KB)
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Title
Title Factors Influencing Intention to Use A+ Wallet ( May Thu Thu Khine, 2024)
Language en
Publication date 2024-07-01
Authors
May Thu Thu Khine
Description
This study focuses on intention to use and continuance to use the A+ Wallet of
‘A’ Bank. The primary goals of this research are to investigate the variables that impact
the intention to use A+ Wallet and to assess the impact of that intention on the
continuation of using 'A' Bank's A+ Wallet. Research methodologies that are both
descriptive and quantitative are used. Both primary and secondary data are used in this
investigation. The sample size was calculated by Cochran’s formula (1977). To collect
primary data, structured questionnaires were used to interview 120 A+ Wallet
customers from the Nat Mauk Street Branch of ‘A’ Bank. The conclusions of this study
point out five factors influencing that are perceived usefulness, perceived ease of use,
trust, security and self-efficacy. In addition, the result indicates that intention to use is
affecting the continuance to use of the customers. The majority of survey participants
expressed satisfaction with the influencing variables and indicated a good intention to
utilize. As a result, customers are using intention and willing to recommend A+ Wallet
to others and continuance to use it.
Thesis/dissertations
Yangon University of Economics
Dr. Thynn Thynn Myint
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