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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Marketing Management (MMM)

Factors Influencing Parent Satisfaction at IIP International School, Yangon (Khine Swe Win, 2024)

https://meral.edu.mm/records/9720
https://meral.edu.mm/records/9720
e402a458-be78-4be4-a791-b6aa15948597
ea078691-1589-411f-992d-a5159734545c
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Khine Khine Swe Win_MMM_38_1st Batch (1).pdf (1.1 MB)
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Title
Title Factors Influencing Parent Satisfaction at IIP International School, Yangon (Khine Swe Win, 2024)
Language en
Publication date 2024-06-01
Authors
Khine Swe Win
Description
This thesis mainly focuses on the factors influencing parent satisfaction at IIP
International School in Yangon. Descriptive and quantitative research methods were
applied to the parents of IIP International School using a simple random sampling
method. The study explores eight pivotal dimensions: tangibility, reliability,
responsiveness, assurance, price, people, place, and process. Findings indicate high
overall parent satisfaction, with significant areas of satisfaction including student
safety, educational services, staff responsiveness, and school location. The score levels
for parent perception across all criteria indicate a favorable trend, with a high level of
perception. Furthermore, the findings of the regression analysis reveal that among the
variables; tangibility, responsiveness, and place, these three variables exhibited a
statistically significant positive effect on parent satisfaction. This study proposes that
the school management should focus on enhancing the physical facilities, staff
responsiveness, and overall school environment to enhance parent satisfaction at IIP
International School.
Thesis/dissertations
Yangon University of Economics
Dr. Thynn Thynn Myint
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