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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

Employee Intention to Adopt Green Banking Practices at Private Banks in Myanmar (Thandar Aung , 2024)

https://meral.edu.mm/records/9707
https://meral.edu.mm/records/9707
0b3b19eb-1382-4db1-a795-58347c73d31a
27152e58-cf81-4d1d-b483-1f48aa71fa84
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Thandar Thandar Aung-EMBF II-91, 8th batch.pdf (701 KB)
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Title
Title Employee Intention to Adopt Green Banking Practices at Private Banks in Myanmar (Thandar Aung , 2024)
Language en
Publication date 2024-06-01
Authors
Thandar Aung
Description
This study aims to explore the factors influencing employees' intention to adopt
green banking practices within private banks in Myanmar and to investigate the moderating
role of management support on the relationship between perceived behavioral control
(PBC) and this intention. Utilizing both descriptive and quantitative research
methodologies, the study employed a two-stage random sampling technique. According to
the Yamane Formula, data was collected from 267 out of 811 management-level employees
at the head offices of the three leading private banks (KBZ, AYA, and YOMA) in Yangon.
The findings reveal that attitudes, subjective norms, and PBC significantly influence
employees' intentions to adopt green banking practices, with PBC being the most impactful
factor. Additionally, the study indicates that management support negatively moderates the
relationship between PBC and employee intention. To foster green banking practices,
private banks in Myanmar should work on enhancing employees' positive attitudes and
clearly defining the policies and responsibilities related to green banking. Employees with
a lower perception of their ability to control their behavior (perceived behavioral control or
PBC) exhibit improved intention to adopt green banking practices when they receive robust
managerial support. This underscores the crucial role of managerial support in shaping
behavioral intentions. In Myanmar, a developing country where the population generally
has limited technical expertise, effective managerial control is vital for promoting the
adoption of environmentally sustainable green banking practices.
Thesis/dissertations
Yangon University of Economics
Prof.Dr. Aye Thanda Soe
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