MERAL Myanmar Education Research and Learning Portal
Item
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Employee Intention to Adopt Green Banking Practices at Private Banks in Myanmar (Thandar Aung , 2024)
https://meral.edu.mm/records/9707
https://meral.edu.mm/records/97070b3b19eb-1382-4db1-a795-58347c73d31a
27152e58-cf81-4d1d-b483-1f48aa71fa84
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| Title | Employee Intention to Adopt Green Banking Practices at Private Banks in Myanmar (Thandar Aung , 2024) | |||||
| Language | en | |||||
| Publication date | 2024-06-01 | |||||
| Authors | ||||||
| Thandar Aung | ||||||
| Description | ||||||
| This study aims to explore the factors influencing employees' intention to adopt green banking practices within private banks in Myanmar and to investigate the moderating role of management support on the relationship between perceived behavioral control (PBC) and this intention. Utilizing both descriptive and quantitative research methodologies, the study employed a two-stage random sampling technique. According to the Yamane Formula, data was collected from 267 out of 811 management-level employees at the head offices of the three leading private banks (KBZ, AYA, and YOMA) in Yangon. The findings reveal that attitudes, subjective norms, and PBC significantly influence employees' intentions to adopt green banking practices, with PBC being the most impactful factor. Additionally, the study indicates that management support negatively moderates the relationship between PBC and employee intention. To foster green banking practices, private banks in Myanmar should work on enhancing employees' positive attitudes and clearly defining the policies and responsibilities related to green banking. Employees with a lower perception of their ability to control their behavior (perceived behavioral control or PBC) exhibit improved intention to adopt green banking practices when they receive robust managerial support. This underscores the crucial role of managerial support in shaping behavioral intentions. In Myanmar, a developing country where the population generally has limited technical expertise, effective managerial control is vital for promoting the adoption of environmentally sustainable green banking practices. |
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| Thesis/dissertations | ||||||
| Yangon University of Economics | ||||||
| Prof.Dr. Aye Thanda Soe | ||||||