MERAL Myanmar Education Research and Learning Portal
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THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND IMAGE OF MYANMAR POSTS AND TELECOMMUNICATIONS (MPT) (Wah Wah Pyae Oo, 2020)
https://meral.edu.mm/records/9322
https://meral.edu.mm/records/932203651cae-8756-4c89-b991-b4da7a79c374
57f074da-a5d8-457a-8d63-a47b1e050cec
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Wah Wah Pyae Oo , MCom II-24.pdf (407 KB)
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Title | ||||||
Title | THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND IMAGE OF MYANMAR POSTS AND TELECOMMUNICATIONS (MPT) (Wah Wah Pyae Oo, 2020) | |||||
Language | en | |||||
Publication date | 2020-12-01 | |||||
Authors | ||||||
Wah Wah Pyae Oo | ||||||
Description | ||||||
The purpose of this study is to identify corporate social responsibility activities of Myanmar Posts and Telecommunications (MPT) and to analyze the effect of corporate social responsibility on brand image of Myanmar Posts and Telecommunications (MPT). In this study, the primary and secondary data are used. The primary data are collected through questionnaires. This study applied the simple random sampling method and 154 MPT users are collected as a sample size. This study found that the MPT implement all the CSR activities. In addition, the finding of this study indicated that the economic responsibility, ethical responsibility and philanthropic responsibility had positively significant effect on the brand image. It can be concluded that the CSR activities form the positive perception of customers to enhance the brand image. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Than Soe Oo |