{"created":"2024-02-21T05:07:48.469290+00:00","id":9322,"links":{},"metadata":{"_buckets":{"deposit":"57f074da-a5d8-457a-8d63-a47b1e050cec"},"_deposit":{"created_by":20,"id":"9322","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9322"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009322","sets":["1582963436320","1582963436320:1707206749823"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY  ON BRAND IMAGE OF MYANMAR POSTS AND  TELECOMMUNICATIONS (MPT) (Wah Wah Pyae Oo, 2020)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The purpose of this study is to identify corporate social responsibility\nactivities of Myanmar Posts and Telecommunications (MPT) and to analyze the effect \nof corporate social responsibility on brand image of Myanmar Posts and \nTelecommunications (MPT). In this study, the primary and secondary data are used. \nThe primary data are collected through questionnaires. This study applied the simple \nrandom sampling method and 154 MPT users are collected as a sample size. This \nstudy found that the MPT implement all the CSR activities. In addition, the finding of \nthis study indicated that the economic responsibility, ethical responsibility and \nphilanthropic responsibility had positively significant effect on the brand image. It can \nbe concluded that the CSR activities form the positive perception of customers to \nenhance the brand image."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-02-21"}],"displaytype":"preview","filename":"Wah Wah Pyae Oo , MCom II-24.pdf","filesize":[{"value":"407 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/9322/files/Wah Wah Pyae Oo , MCom II-24.pdf"},"version_id":"52d4ff12-cf02-4cfc-954c-c245503b2005"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Than Soe Oo"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Wah Wah Pyae Oo"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2020-12-01"},"item_title":"THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY  ON BRAND IMAGE OF MYANMAR POSTS AND  TELECOMMUNICATIONS (MPT) (Wah Wah Pyae Oo, 2020)","item_type_id":"21","owner":"20","path":["1582963436320","1707206749823"],"publish_date":"2024-02-21","publish_status":"0","recid":"9322","relation_version_is_last":true,"title":["THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY  ON BRAND IMAGE OF MYANMAR POSTS AND  TELECOMMUNICATIONS (MPT) (Wah Wah Pyae Oo, 2020)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-05-27T03:50:32.153156+00:00"}