Index Link

  • RootNode
    • Co-operative College, Mandalay
    • Cooperative College, Phaunggyi
    • Co-operative University, Sagaing
    • Co-operative University, Thanlyin
    • Dagon University
    • Kyaukse University
    • Laquarware Technological college
    • Mandalay Technological University
    • Mandalay University of Distance Education
    • Mandalay University of Foreign Languages
    • Maubin University
    • Mawlamyine University
    • Meiktila University
    • Mohnyin University
    • Myanmar Institute of Information Technology
    • Myanmar Maritime University
    • National Management Degree College
    • Naypyitaw State Academy
    • Pathein University
    • Sagaing University
    • Sagaing University of Education
    • Taunggyi University
    • Technological University, Hmawbi
    • Technological University (Kyaukse)
    • Technological University Mandalay
    • University of Computer Studies, Mandalay
    • University of Computer Studies Maubin
    • University of Computer Studies, Meikhtila
    • University of Computer Studies Pathein
    • University of Computer Studies, Taungoo
    • University of Computer Studies, Yangon
    • University of Dental Medicine Mandalay
    • University of Dental Medicine, Yangon
    • University of Information Technology
    • University of Mandalay
    • University of Medicine 1
    • University of Medicine 2
    • University of Medicine Mandalay
    • University of Myitkyina
    • University of Public Health, Yangon
    • University of Veterinary Science
    • University of Yangon
    • West Yangon University
    • Yadanabon University
    • Yangon Technological University
    • Yangon University of Distance Education
    • Yangon University of Economics
    • Yangon University of Education
    • Yangon University of Foreign Languages
    • Yezin Agricultural University
    • New Index

Item

{"_buckets": {"deposit": "cb3c065d-8384-459a-835f-977ac618a5f5"}, "_deposit": {"created_by": 20, "id": "9317", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9317"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009317", "sets": ["1707206749823", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Decision  Making Heuristics and Cognitive Biases on MSMEs Performance( Thant  Thura Zan, 2020)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This research paper was emphasized on the analysis of the effect of decision \nmaking heuristics and cognitive biases on MSMEs performance. The drive of the \nresearch is to analysis the decision making heuristics and cognitive biases of MSMEs \nowners, to investigate the effect of decision making heuristics and to explore the \nmediating effect of financing on the relationship between decision making heuristics, \ncognitive biases and performance of MSMEs in Yangon, Myanmar. Overconfidence, \noptimism, mental accounting, and loss aversion as independent variables, financing as \nmediating variable and MSMEs performance as dependent variable were included in \nthis study. The primary data was collected from the Micro, Small, and Medium \nEnterprises Association (Yangon). Of the total of 120 members at the Micro, Small, \nand Medium Enterprises Association (Yangon), 50 MSME owners were selected as \nthe respondents for this study. All the MSMEs owners had high decision making \nheuristics and cognitive biases. Among them, loss aversion had significant \nrelationship with the performance of MSMEs. Each of the heuristic and bias were\nassociated with the three levels of financing. When the expansion stage financing was \nserved as the mediator between heuristics, biases and MSMEs performance, there had \na mediator effect. The results showed that the overconfidence and optimism were \nassociated with performance whereas the loss aversion was not. It is important for \nMSME owner to know the uses of decision making heuristics and cognitive biases as \nan effective way of making decisions. As the heuristics and biases are ingrain in the \npsych of the small business owners, removing those decision making heuristics and \ncognitive biases may be difficult. However, this study proved that MSME owners \ncould use the heuristics and biases in efficient and effective ways. The empirical \nimplications that can be taken from this research are that when MSME owners had the \ndecision making heuristics and cognitive biases, it was not totally negative."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-02-21"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thant Thura Zan M.Com II -26.pdf", "filesize": [{"value": "1.3 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1300000.0, "url": {"url": "https://meral.edu.mm/record/9317/files/Thant Thura Zan M.Com II -26.pdf"}, "version_id": "02e1f418-f0d2-43c0-a282-ef9200f4ddec"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Daw Soe Thu"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thant Thura Zan"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "The Effect of Decision  Making Heuristics and Cognitive Biases on MSMEs Performance( Thant  Thura Zan, 2020)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "https://meral.edu.mm/records/9317", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-02-21"}, "publish_date": "2024-02-21", "publish_status": "0", "recid": "9317", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Decision  Making Heuristics and Cognitive Biases on MSMEs Performance( Thant  Thura Zan, 2020)"], "weko_shared_id": -1}

The Effect of Decision Making Heuristics and Cognitive Biases on MSMEs Performance( Thant Thura Zan, 2020)

https://meral.edu.mm/records/9317
c890c131-653f-49f6-b073-6dee3ea0450b
cb3c065d-8384-459a-835f-977ac618a5f5
None
Name / File License Actions
Thant Thant Thura Zan M.Com II -26.pdf (1.3 MB)
Publication type
Thesis
Upload type
Other
Title
Title The Effect of Decision Making Heuristics and Cognitive Biases on MSMEs Performance( Thant Thura Zan, 2020)
Language en
Publication date 2020-12-01
Authors
Thant Thura Zan
Description
This research paper was emphasized on the analysis of the effect of decision
making heuristics and cognitive biases on MSMEs performance. The drive of the
research is to analysis the decision making heuristics and cognitive biases of MSMEs
owners, to investigate the effect of decision making heuristics and to explore the
mediating effect of financing on the relationship between decision making heuristics,
cognitive biases and performance of MSMEs in Yangon, Myanmar. Overconfidence,
optimism, mental accounting, and loss aversion as independent variables, financing as
mediating variable and MSMEs performance as dependent variable were included in
this study. The primary data was collected from the Micro, Small, and Medium
Enterprises Association (Yangon). Of the total of 120 members at the Micro, Small,
and Medium Enterprises Association (Yangon), 50 MSME owners were selected as
the respondents for this study. All the MSMEs owners had high decision making
heuristics and cognitive biases. Among them, loss aversion had significant
relationship with the performance of MSMEs. Each of the heuristic and bias were
associated with the three levels of financing. When the expansion stage financing was
served as the mediator between heuristics, biases and MSMEs performance, there had
a mediator effect. The results showed that the overconfidence and optimism were
associated with performance whereas the loss aversion was not. It is important for
MSME owner to know the uses of decision making heuristics and cognitive biases as
an effective way of making decisions. As the heuristics and biases are ingrain in the
psych of the small business owners, removing those decision making heuristics and
cognitive biases may be difficult. However, this study proved that MSME owners
could use the heuristics and biases in efficient and effective ways. The empirical
implications that can be taken from this research are that when MSME owners had the
decision making heuristics and cognitive biases, it was not totally negative.
Thesis/dissertations
Yangon University of Economics
Dr. Daw Soe Thu
0
0
views
downloads
Views Downloads

Export

OAI-PMH
  • OAI-PMH DublinCore
Other Formats