{"created":"2024-02-21T04:33:59.430511+00:00","id":9317,"links":{},"metadata":{"_buckets":{"deposit":"cb3c065d-8384-459a-835f-977ac618a5f5"},"_deposit":{"created_by":20,"id":"9317","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9317"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009317","sets":["1582963436320","1582963436320:1707206749823"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"The Effect of Decision  Making Heuristics and Cognitive Biases on MSMEs Performance( Thant  Thura Zan, 2020)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This research paper was emphasized on the analysis of the effect of decision \nmaking heuristics and cognitive biases on MSMEs performance. The drive of the \nresearch is to analysis the decision making heuristics and cognitive biases of MSMEs \nowners, to investigate the effect of decision making heuristics and to explore the \nmediating effect of financing on the relationship between decision making heuristics, \ncognitive biases and performance of MSMEs in Yangon, Myanmar. Overconfidence, \noptimism, mental accounting, and loss aversion as independent variables, financing as \nmediating variable and MSMEs performance as dependent variable were included in \nthis study. The primary data was collected from the Micro, Small, and Medium \nEnterprises Association (Yangon). Of the total of 120 members at the Micro, Small, \nand Medium Enterprises Association (Yangon), 50 MSME owners were selected as \nthe respondents for this study. All the MSMEs owners had high decision making \nheuristics and cognitive biases. Among them, loss aversion had significant \nrelationship with the performance of MSMEs. Each of the heuristic and bias were\nassociated with the three levels of financing. When the expansion stage financing was \nserved as the mediator between heuristics, biases and MSMEs performance, there had \na mediator effect. The results showed that the overconfidence and optimism were \nassociated with performance whereas the loss aversion was not. It is important for \nMSME owner to know the uses of decision making heuristics and cognitive biases as \nan effective way of making decisions. As the heuristics and biases are ingrain in the \npsych of the small business owners, removing those decision making heuristics and \ncognitive biases may be difficult. However, this study proved that MSME owners \ncould use the heuristics and biases in efficient and effective ways. The empirical \nimplications that can be taken from this research are that when MSME owners had the \ndecision making heuristics and cognitive biases, it was not totally negative."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-02-21"}],"displaytype":"preview","filename":"Thant Thura Zan M.Com II -26.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/9317/files/Thant Thura Zan M.Com II -26.pdf"},"version_id":"02e1f418-f0d2-43c0-a282-ef9200f4ddec"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Daw Soe Thu"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Thant Thura Zan"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2020-12-01"},"item_title":"The Effect of Decision  Making Heuristics and Cognitive Biases on MSMEs Performance( Thant  Thura Zan, 2020)","item_type_id":"21","owner":"20","path":["1582963436320","1707206749823"],"publish_date":"2024-02-21","publish_status":"0","recid":"9317","relation_version_is_last":true,"title":["The Effect of Decision  Making Heuristics and Cognitive Biases on MSMEs Performance( Thant  Thura Zan, 2020)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-05-27T03:50:32.321778+00:00"}