MERAL Myanmar Education Research and Learning Portal
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Effect of Service Quality on Patient Satisfaction and Patient Loyalty towards Telemedicine for Hepatology Care in Ma Har Myaing Hospital
https://meral.edu.mm/records/9206
https://meral.edu.mm/records/92061ee452d3-4126-4b2e-811e-758e5b68c62f
72c2144f-d5fa-406b-a100-e1e8420fc728
Name / File | License | Actions |
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Soe Thiha Maung, OMBA-200218.pdf (576 KB)
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Title | ||||||
Title | Effect of Service Quality on Patient Satisfaction and Patient Loyalty towards Telemedicine for Hepatology Care in Ma Har Myaing Hospital | |||||
Language | en | |||||
Publication date | 2023-10-01 | |||||
Authors | ||||||
Soe Thiha Maung | ||||||
Description | ||||||
This study aims to study service quality, patient satisfaction, and patient loyalty in the realm of hepatology care delivered through telemedicine. The specific objectives of this study are to analyze the effect of service quality on patient satisfaction and to examine the effect of patient satisfaction on the loyalty of patients using telemedicine for Hepatology care in Ma Har Myaing Hospital. The sample of 155 patients is selected by using the simple random sampling method. Descriptive statistics and regression analysis are used to analyze the data. According to the multiple regression analysis, the quality of “interaction” has only a positive and significant effect on patient satisfaction. Patient satisfaction also has a positive and significant effect on patient loyalty. The findings suggest that telemedicine at Ma Har Myaing Hospital has succeeded in not only satisfying patients’ healthcare needs but also in engendering a strong sense of loyalty and commitment among them. Loyalty programs for patients should be developed to reward their continued use of telemedicine services. These programs can strengthen patient loyalty over time. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Than Thu Zar |