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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. M.Econ(Statistics)

Adoption od Social Media Usage Among Students in Yangon University of Economics (Ywar Thar Gyi Campus) (Thet Wai Nyein, 2023)

https://meral.edu.mm/records/9186
https://meral.edu.mm/records/9186
b0482656-0b72-4b56-8257-d6156c880b0c
98491416-d8a6-4782-8f31-3f1efea1623f
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Thet Thet Wai Nyein, M.Econ (Statistics), Roll No.2.pdf (1010 KB)
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Title
Title Adoption od Social Media Usage Among Students in Yangon University of Economics (Ywar Thar Gyi Campus) (Thet Wai Nyein, 2023)
Language en
Publication date 2023-10-01
Authors
Thet Wai Nyein
Description
The social media usage has penetrated to the many areas in daily lives of
today's students. This study aims to determine the influence of social media usage on
the information behavior of undergraduate students in (Ywar Thar Gyi Campus)
Yangon University of Economics. Simple random sampling method with probability
proportional to size was used to collect data from 3047 students in this study.
Descriptive Analysis, Confirmatory Factor Analysis and Structural Equation
Modeling (SEM) are employed as the major statistical analytic techniques. The
findings indicate that perceived usefulness and perceived ease of use have
significantly positive effect on behavioral intention to use social media. Based on the
results, the behavioral intention to use social media have significantly positive effect
on actual usage of social media. Moreover, the social influence has significantly
negative effect on behavioral intention to use social media. The study also found that
the behavioral intention to use social media have significantly predict social media
adoption. The results of the study might be helpful to students in their efforts to create
initiatives to promote the usage of social media in blended learning classes and to
increase social media adoption in academic purposes.
Thesis/dissertations
Yangon University of Economics
Dr. Sanda Thein
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