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Item

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Customer Purchase Intentions and Buying Behavior at Opple Lighting Products (Zune Hlaine Nwe, 2023)

https://meral.edu.mm/records/9142
29a25587-f302-4d85-8f01-a7b5a76f8499
6d119cd6-5840-4dc8-a30c-25e1cb24fcec
None
Name / File License Actions
Zune Zune Hlaing Nwe, MMM-128, 1st Batch.pdf (622 KB)
Publication type
Thesis
Upload type
Other
Title
Title Customer Purchase Intentions and Buying Behavior at Opple Lighting Products (Zune Hlaine Nwe, 2023)
Language en
Publication date 2023-08-01
Authors
Zune Hlaine Nwe
Description
The main objectives of this study are to find out what makes customers want to buy
something at Opple Lighting and how that affects what they do when they go to buy
something there. We used both first-hand and second-hand information. Cochran's (1977)
method says that a sample size of 385 customers was chosen at random, and 377 of those
385 customers gave feedback. Online, a structured form was filled out. Six factors, such as
product, company image, promotions, place, social influence, and perceived price, are
looked at to see how they affect the decision. All of the factors except perceived price have
a big effect on the decision to buy. The study found that a brand's image is the most
important factor in a customer's decision to buy. It was also found that a person's plan to
buy has a big impact on how they buy Opple lighting goods. To improve its brand image,
Opple should come up with more unique product designs (such as a name, a wordmark on
the box, etc.) and features that make its products stand out in a market full of competition.
By figuring out what the market wants, Apple should sell a wide range of lighting goods,
from small home appliances to larger scales. Officials should set up live sales with
celebrities every month to raise customer recognition and sales. Farmer Lighting Company
should make its goods and services available to a wider range of people and use more
authorized sales agents to make sales.
Thesis/dissertations
Yangon University of Economics
Dr. Thynn Thynn Myint
477
203
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