{"created":"2023-11-06T07:29:03.647480+00:00","id":9142,"links":{},"metadata":{"_buckets":{"deposit":"6d119cd6-5840-4dc8-a30c-25e1cb24fcec"},"_deposit":{"created_by":20,"id":"9142","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9142"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009142","sets":["1582963436320","1582963436320:1698989833663"]},"author_link":[],"control_number":"9142","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Customer Purchase Intentions and Buying Behavior at Opple Lighting  Products (Zune Hlaine Nwe, 2023)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The main objectives of this study are to find out what makes customers want to buy\nsomething at Opple Lighting and how that affects what they do when they go to buy\nsomething there. We used both first-hand and second-hand information. Cochran's (1977)\nmethod says that a sample size of 385 customers was chosen at random, and 377 of those\n385 customers gave feedback. Online, a structured form was filled out. Six factors, such as\nproduct, company image, promotions, place, social influence, and perceived price, are\nlooked at to see how they affect the decision. All of the factors except perceived price have\na big effect on the decision to buy. The study found that a brand's image is the most\nimportant factor in a customer's decision to buy. It was also found that a person's plan to\nbuy has a big impact on how they buy Opple lighting goods. To improve its brand image,\nOpple should come up with more unique product designs (such as a name, a wordmark on\nthe box, etc.) and features that make its products stand out in a market full of competition.\nBy figuring out what the market wants, Apple should sell a wide range of lighting goods,\nfrom small home appliances to larger scales. Officials should set up live sales with\ncelebrities every month to raise customer recognition and sales. Farmer Lighting Company\nshould make its goods and services available to a wider range of people and use more\nauthorized sales agents to make sales."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-11-06"}],"displaytype":"preview","filename":"Zune Hlaing Nwe, MMM-128, 1st Batch.pdf","filesize":[{"value":"622 KB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/9142/files/Zune Hlaing Nwe, MMM-128, 1st Batch.pdf"},"version_id":"29e9e872-00b1-4d4c-aafa-d2b96ac37b37"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Thynn Thynn Myint"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Zune Hlaine Nwe"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2023-08-01"},"item_title":"Customer Purchase Intentions and Buying Behavior at Opple Lighting  Products (Zune Hlaine Nwe, 2023)","item_type_id":"21","owner":"20","path":["1582963436320","1698989833663"],"publish_date":"2023-11-06","publish_status":"0","recid":"9142","relation_version_is_last":true,"title":["Customer Purchase Intentions and Buying Behavior at Opple Lighting  Products (Zune Hlaine Nwe, 2023)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-05-27T03:53:13.753785+00:00"}