MERAL Myanmar Education Research and Learning Portal
Item
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Customer Satisfaction of Kanbawza Bank Home Loan Product (Myat Min Soe, 2023)
https://meral.edu.mm/records/9087
https://meral.edu.mm/records/908706c4bdd5-d77c-4214-b9e1-839de048b42a
ad1d546c-ca74-4ff5-9b1e-66638052b246
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Myat Min Soe, Roll No.35, EMBF 8th Batch.pdf (543 KB)
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Title | ||||||
Title | Customer Satisfaction of Kanbawza Bank Home Loan Product (Myat Min Soe, 2023) | |||||
Language | en | |||||
Publication date | 2023-08-01 | |||||
Authors | ||||||
Myat Min Soe | ||||||
Description | ||||||
The purpose of the study is to identify the factors influencing on customer satisfaction of KBZ Bank Home Loan in Yangon. In this study, influencing factors includes payment and interest rate, promotion, process, convenience location, responsiveness of services provider, communication and trustworthy. The population of the study are loan customers taking home loan from July 2018 to March 2022. The sample size obtained 287 loan customers using Cochran formula. The questionnaire survey method is used to collected primary data. As the finding of mean value, customer perception of all factors are high agree for influencing factors on customer satisfaction. In the regression result of the study, trustworthy, responsiveness of service provider, communication, convenience location, process and promotion are positively significant effect on customer satisfaction. Therefore, KBZ should focus marketing strategies to improve trust, convenience location, promotion and effective communication staffs of the loan department are trained to be more responsiveness for the customer demand, and smooth and quick process. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Phu Pwint Nyo Win Aung |