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Consumer Buying Behavior Towards Organic Food Products (A Case Study of Organic Food Consumers) (Ma Zin Mon Moh Thaw, 2018)
https://meral.edu.mm/records/8902
https://meral.edu.mm/records/89023cd30151-a682-4b61-ad24-ea0d0d456072
88cab662-f8db-4386-8638-d44604aefd55
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Title | ||||||
Title | Consumer Buying Behavior Towards Organic Food Products (A Case Study of Organic Food Consumers) (Ma Zin Mon Moh Thaw, 2018) | |||||
Language | en | |||||
Publication date | 2018-06-01 | |||||
Authors | ||||||
Zin Moh Moh Thaw | ||||||
Description | ||||||
This paper presents consumers buying behavior of organic food products in Yangon' It aims to explore the influential factors on consumers buying behavior of organic food products through examining the demographic characteristics of respondents, attitude towards organic food products, health consciousness and social norms' Moreover, this study aims to identift the relationships between all these factors and the consumption of organic food products and to provide the valuable information for organic foods producers and marketers. The sample size of 120 organic food consumers in Yangon was interviewed with structured questionnaires and face-to-face interview. To analyze the collected data, the T_test, one_way ANovA and the statistical analysis of Statistical Package for Social Science were applied' The findings show that age, education and monthly income have significant relationship with the attitude towards organic food consumption. Gender, occupation and marital status do not have significant influence on the attitudes towards the organic food consumption' There are many barriers between the relationships of attitude, health consciousness and social norns with the frequency of organic food consumption' The main barriers are that the organic food products are expensive and the consumers have little knowledge and information about the organic food products. Therefore, marketers can increase the consumption of organic food products by lowering the selling price of organjc food. Moreover, marketers should communicate and share the knowledge and information for consumption of organic food products to consumers' Marketers should also consider for providing the better quality and larger variety oforganic food products at the organic food stores. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Tin Tin Htwe |