{"_buckets": {"deposit": "b440a23e-ac8e-4812-b23b-521d7b2a8d78"}, "_deposit": {"created_by": 20, "id": "8835", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8835"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008835", "sets": []}, "author_link": [], "control_number": "8835", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Buying Behavior Towards Life Insurance in Dai-Ichi Life Insurance Myanmar LtD. ( Aung Ko Ko Khaing, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to analyse the factors influencing buying behavior towards life insurance and to examine the effect of buying behavior on behavioral intention towards life insurance in Dai-ichi Life Insurance Myanmar Ltd. Two-hundred and fourty-two respondents who purchased life insurance from Dai-ichi Life Insurance Myanmar Ltd. are chosen using simple random sampling method. The results of this study indicate that risk aversion motives and product accessibility have significant effect on short-term oriented buying behavior, and attitude and saving motives have significant effect on long-term oriented buying behavior. Product accessibility has no moderation effect between the factors and both short-term and long-term oriented buying behavior. According to the multiple linear regression analysis, both short-term and long-term oriented buying behavior have positive effect on behavior intention. It is found that short-term oriented buying behavior has the most influence on behavioral intention. Hence Dai-ichi Life Insurance Myanmar Ltd. should practice educating customers about insurance policies, the risks and benefits of purchasing insurance products. The company should offer short-term life insurance products that cater to the specific needs and preferences of customers together with discounts and incentives for customers, and for long-term products, the company should emphasize the benefits of long-term life insurance policies as a saving tool."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-05-04"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aung Ko Ko Khaing  EMBA II- 28 EMBA 18 th BATCH.pdf", "filesize": [{"value": "1019 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1019000.0, "url": {"url": "https://meral.edu.mm/record/8835/files/Aung Ko Ko Khaing  EMBA II- 28 EMBA 18 th BATCH.pdf"}, "version_id": "4b9a6b1f-4884-4118-b213-c73ca9be64da"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Su Hlaing Oo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aung Ko Ko Khaing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-12-01"}, "item_title": "Factors Influencing Buying Behavior Towards Life Insurance in Dai-Ichi Life Insurance Myanmar LtD. ( Aung Ko Ko Khaing, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8835", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-05-04"}, "publish_date": "2023-05-04", "publish_status": "0", "recid": "8835", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Buying Behavior Towards Life Insurance in Dai-Ichi Life Insurance Myanmar LtD. ( Aung Ko Ko Khaing, 2022)"], "weko_shared_id": -1}