{"created":"2023-05-04T05:59:10.471669+00:00","id":8835,"links":{},"metadata":{"_buckets":{"deposit":"b440a23e-ac8e-4812-b23b-521d7b2a8d78"},"_deposit":{"created_by":20,"id":"8835","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"8835"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00008835","sets":["1582963436320:1582965660463"]},"author_link":[],"control_number":"8835","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Factors Influencing Buying Behavior Towards Life Insurance in Dai-Ichi Life Insurance Myanmar LtD. ( Aung Ko Ko Khaing, 2022)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study aims to analyse the factors influencing buying behavior towards life insurance and to examine the effect of buying behavior on behavioral intention towards life insurance in Dai-ichi Life Insurance Myanmar Ltd. Two-hundred and fourty-two respondents who purchased life insurance from Dai-ichi Life Insurance Myanmar Ltd. are chosen using simple random sampling method. The results of this study indicate that risk aversion motives and product accessibility have significant effect on short-term oriented buying behavior, and attitude and saving motives have significant effect on long-term oriented buying behavior. Product accessibility has no moderation effect between the factors and both short-term and long-term oriented buying behavior. According to the multiple linear regression analysis, both short-term and long-term oriented buying behavior have positive effect on behavior intention. It is found that short-term oriented buying behavior has the most influence on behavioral intention. Hence Dai-ichi Life Insurance Myanmar Ltd. should practice educating customers about insurance policies, the risks and benefits of purchasing insurance products. The company should offer short-term life insurance products that cater to the specific needs and preferences of customers together with discounts and incentives for customers, and for long-term products, the company should emphasize the benefits of long-term life insurance policies as a saving tool."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-05-04"}],"displaytype":"preview","filename":"Aung Ko Ko Khaing EMBA II- 28 EMBA 18 th BATCH.pdf","filesize":[{"value":"1019 KB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/8835/files/Aung Ko Ko Khaing EMBA II- 28 EMBA 18 th BATCH.pdf"},"version_id":"4b9a6b1f-4884-4118-b213-c73ca9be64da"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Su Hlaing Oo"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Aung Ko Ko Khaing"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2022-12-01"},"item_title":"Factors Influencing Buying Behavior Towards Life Insurance in Dai-Ichi Life Insurance Myanmar LtD. ( Aung Ko Ko Khaing, 2022)","item_type_id":"21","owner":"20","path":["1582965660463"],"publish_date":"2023-05-04","publish_status":"0","recid":"8835","relation_version_is_last":true,"title":["Factors Influencing Buying Behavior Towards Life Insurance in Dai-Ichi Life Insurance Myanmar LtD. ( Aung Ko Ko Khaing, 2022)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-09-04T06:55:45.087746+00:00"}