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  1. Yangon University of Economics
  2. Master of Public Administrations (MPA/EMPA)

An Analysis on the Satisfaction of Visitors in Yangon Zoological Garden ( Kyaw Ye Thiha Pe, 2022)

https://meral.edu.mm/records/8738
https://meral.edu.mm/records/8738
aec9c6ce-04b5-4f09-9053-de1d90313906
80638e28-34d6-4dec-9413-5fd30866a338
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Ko Ko Kyaw Ye, EMPA-26, 18th Batch.pdf (1.2 MB)
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Title
Title An Analysis on the Satisfaction of Visitors in Yangon Zoological Garden ( Kyaw Ye Thiha Pe, 2022)
Language en
Publication date 2020-12-01
Authors
Kyaw Ye Thiha Pe
Description
This study analyzes the satisfaction of visitors on the services of Yangon
Zoological Garden. The objectives of the study are to identify the employee conditions
and working activities of Yangon Zoological Garden, to determine the satisfaction of
visitors on service quality of employee working in Yangon Zoological Garden and to
analyze the opinion of the visitors about their satisfaction on recreation. The study is
conducted on 300 visitors of Yangon Zoological Garden with structured questionnaire.
It is found that most of the respondents were satisfied with the knowledge and
experience of animal life and conservation at Yangon Zoological Garden. And also,
most visitors satisfied with the polite treatment of the employees of the sales and
marketing department. Most visitors expressed satisfaction with the provision of
wheelchair services and emergency health care services for the disabled and elderly. It
is suggested that the foreign animal species should be displayed as much as possible,
and local animal species should be created in Yangon Zoological Garden. As the animal
welfare and visibility become important for the public, the management of Yangon
Zoological Garden should be balanced conservation and education of zoos with
recreational needs of visitors to generate the needed revenues and improve visitors’
satisfaction.
Thesis/dissertations
Yangon University of Economics
Dr. Khin Thida Nyein
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