{"_buckets": {"deposit": "9dd331e5-62a7-4ce7-acae-0312d1a9629a"}, "_deposit": {"created_by": 20, "id": "8661", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8661"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008661"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Challences and Opportunities for the Development of Outdoor Advertising Industry (Cases Study: Billboard Advertising in Yangon Region)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "Advertising is a powerful communication force, highly visible, and one of the\nmost important tools of marketing communications that helps to sell products,\nservices, ideas and images. The objectives of the study are to describe the existing\nsituation of billboard advertising industry in Yangon Region, and analyze the barriers\nof billboard advertising for the development of this industry. In this study used\ndescriptive method and qualitative analysis. Concerning with drink category, to\ngenerate higher sales, it is necessary to maintain good relationship with their\nsuppliers, retailers and customers. Additionally, companies have to use their\ncompetitive advantage effectively after finding with the SWOT analysis by using\noutdoor advertising channel especially billboard advertising. The Key informant\ninterviews finds that the advertising agencies have to come up with strategies and\nprograms that emphasize on digital marketing and online advertising as people now\nuse internet services. This study suggested that outdoor advertising should change to\nthe digitalization and online advertising for every single company can advertise easily\nand cost-effectively"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-01-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hnin Nwe Soe, EMDevS - 12, 16th Batch All PDF File.pdf", "filesize": [{"value": "468 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 468000.0, "url": {"url": "https://meral.edu.mm/record/8661/files/Hnin Nwe Soe, EMDevS - 12, 16th Batch All PDF File.pdf"}, "version_id": "a9eae897-0c8b-4486-bd9e-d525ebfb81b0"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon Institute of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Kyi Kyi Win"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hnin Nwe Soe"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-03-01"}, "item_title": "The Challences and Opportunities for the Development of Outdoor Advertising Industry (Cases Study: Billboard Advertising in Yangon Region)", "item_type_id": "21", "owner": "20", "path": ["1582965681303"], "permalink_uri": "https://meral.edu.mm/records/8661", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-01-10"}, "publish_date": "2023-01-10", "publish_status": "0", "recid": "8661", "relation": {}, "relation_version_is_last": true, "title": ["The Challences and Opportunities for the Development of Outdoor Advertising Industry (Cases Study: Billboard Advertising in Yangon Region)"], "weko_shared_id": -1}