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The Challences and Opportunities for the Development of Outdoor Advertising Industry (Cases Study: Billboard Advertising in Yangon Region)(Hnin Nwe Soe, 2022)

https://meral.edu.mm/records/8661
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Name / File License Actions
Hnin Hnin Nwe Soe, EMDevS - 12, 16th Batch All PDF File.pdf (468 KB)
Publication type
Thesis
Upload type
Other
Title
Title The Challences and Opportunities for the Development of Outdoor Advertising Industry (Cases Study: Billboard Advertising in Yangon Region)(Hnin Nwe Soe, 2022)
Language en
Publication date 2022-03-01
Authors
Hnin Nwe Soe
Description
Advertising is a powerful communication force, highly visible, and one of the
most important tools of marketing communications that helps to sell products,
services, ideas and images. The objectives of the study are to describe the existing
situation of billboard advertising industry in Yangon Region, and analyze the barriers
of billboard advertising for the development of this industry. In this study used
descriptive method and qualitative analysis. Concerning with drink category, to
generate higher sales, it is necessary to maintain good relationship with their
suppliers, retailers and customers. Additionally, companies have to use their
competitive advantage effectively after finding with the SWOT analysis by using
outdoor advertising channel especially billboard advertising. The Key informant
interviews finds that the advertising agencies have to come up with strategies and
programs that emphasize on digital marketing and online advertising as people now
use internet services. This study suggested that outdoor advertising should change to
the digitalization and online advertising for every single company can advertise easily
and cost-effectively
Thesis/dissertations
Yangon Institute of Economics
Daw Kyi Kyi Win
0
0
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