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Customer Perception on SME Loan Products in Myanmar Banking Sector (Thurein Lynn, 2022)

https://meral.edu.mm/records/8581
371f7eac-1fa2-4ed6-8596-e7682a897db7
7aa1e569-c566-42ea-9b7e-b417140c52e4
None
Name / File License Actions
Thurein Thurein Lynn, EMPA-Roll No.67, 17Bt., (28-10-22).pdf (405 KB)
Publication type
Thesis
Upload type
Other
Title
Title Customer Perception on SME Loan Products in Myanmar Banking Sector (Thurein Lynn, 2022)
Language en
Publication date 2022-10-01
Authors
Thurein Lynn
Description
This research study is intended to present the customer perception of SME
loan products in Myanmar banking sector. SMEs can’t succeed without strong and
efficient banks and banking systems which can offer financial assistance to develop
their business. The study's objective is to examine the customer perception on SME
Loan products and to identify the current status of SME loans provided by banks.
Descriptive research method is used to explore the objectives of the study. The type of
survey only applies to business owners and does not include other types of
respondents. According to the survey analysis, the perception of the customer,
information about SME loans is easily accessible, but there is still a need to express
information clearly. Customers' perceptions of the application procedure indicated
that supplying collateral is a significant issue that the many documents that must be
submitted with the application present additional difficulty, and that not obtaining the
requested loan amount is unsatisfying. According to customers' perceptions of the
complete loan process, it takes too long for a customer in need to complete the
evaluation and approval steps required to execute a complete loan. This study found
that the customer's perception of the bank’s customer service is slightly positive
Thesis/dissertations
Yangon University of Economics
U Khum Maung Gyi
0
0
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