MERAL Myanmar Education Research and Learning Portal
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Customer Perception on SME Loan Products in Myanmar Banking Sector (Thurein Lynn, 2022)
https://meral.edu.mm/records/8581
https://meral.edu.mm/records/8581371f7eac-1fa2-4ed6-8596-e7682a897db7
7aa1e569-c566-42ea-9b7e-b417140c52e4
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Title | ||||||
Title | Customer Perception on SME Loan Products in Myanmar Banking Sector (Thurein Lynn, 2022) | |||||
Language | en | |||||
Publication date | 2022-10-01 | |||||
Authors | ||||||
Thurein Lynn | ||||||
Description | ||||||
This research study is intended to present the customer perception of SME loan products in Myanmar banking sector. SMEs can’t succeed without strong and efficient banks and banking systems which can offer financial assistance to develop their business. The study's objective is to examine the customer perception on SME Loan products and to identify the current status of SME loans provided by banks. Descriptive research method is used to explore the objectives of the study. The type of survey only applies to business owners and does not include other types of respondents. According to the survey analysis, the perception of the customer, information about SME loans is easily accessible, but there is still a need to express information clearly. Customers' perceptions of the application procedure indicated that supplying collateral is a significant issue that the many documents that must be submitted with the application present additional difficulty, and that not obtaining the requested loan amount is unsatisfying. According to customers' perceptions of the complete loan process, it takes too long for a customer in need to complete the evaluation and approval steps required to execute a complete loan. This study found that the customer's perception of the bank’s customer service is slightly positive |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
U Khum Maung Gyi |