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Factors Affecting Consumers' Attitude and Intention Towards Online Shopping in Yangon (Cherry Soe, 2022)
https://meral.edu.mm/records/8321
https://meral.edu.mm/records/83219c2f7865-6453-41f7-9fb5-d1d5716cd31d
06bea26d-872f-4596-92af-430d3529d832
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Title | ||||||
Title | Factors Affecting Consumers' Attitude and Intention Towards Online Shopping in Yangon (Cherry Soe, 2022) | |||||
Language | en | |||||
Publication date | 2022-09-01 | |||||
Authors | ||||||
Cherry Soe | ||||||
Description | ||||||
Nowadays, the usage of internet is popular in daily life. Online Shopping make to easily the transaction of money for both buyer and seller, and it also use in daily based on the internet connection. This study investigated the consumers’ attitude and intention towards online shopping in Yangon. In this study, primary data are used to analyze the feedbacks from a systematic random sample of 415 respondents. The statistical methods such as simple linear regression, multiple regression and hierarchical regression models are applied. And then, this study also used Pearson’s correlation coefficient, analysis of variance and independent t test. According to the correlation results, positive correlation between time saving, customer service, promotion, price-consciousness, website’s design and website’s fulfillment and consumers’ attitude towards online shopping. The results from multiple regression showed that time saving, customer service, promotion, website’s design and website’s fulfillment variables have direct relationship and statistically significant with consumers’ attitude towards online shopping. According to the results of t test and ANOVA, the demographic and socio-economic variables such as gender, age, marital status, education level and occupation are statistically significance. The results of hierarchical regression confirmed that education level and experience are met as the interaction effect on consumers’ intention towards online shopping. Moreover, the results of linear regression revealed that there is a direct relationship between consumers’ attitude and intention towards online shopping. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
U Toe Kyaw |