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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

The Effect of Organizational Learning and Service Innovation on Organizational Performance of Architectural Firms in Myanmar(Ohnmar Tin Latt , 2022)

https://meral.edu.mm/records/8225
https://meral.edu.mm/records/8225
f6621ff1-97c8-4fe4-aef0-1628eea19f78
f36b5868-b8ee-4905-a168-ca616ff89bfe
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Ohnmar Ohnmar Tin Latt _ EMBA II 31, 17th. Bt..pdf (1.6 MB)
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Title
Title The Effect of Organizational Learning and Service Innovation on Organizational Performance of Architectural Firms in Myanmar(Ohnmar Tin Latt , 2022)
Language en
Publication date 2022-04-01
Authors
Ohnmar Tin Latt
Description
The main objective of the study is to analyze the moderating effect of service innovation on
the relationship between organizational learning and organizational performance.
Organizational learning has four elements such as knowledge acquisition, knowledge
distribution, knowledge interpretation and organizational memory. Service innovation scales
are services modification, new-to-the company service, new-to-the-market service, new
delivery processes and service line extension. Organizational performance can be measured by
customer loyalty, sales growth, operating profit and return on assets and equity. In this study,
the primary data are collected from 30 architectural firms, which are members of Myanmar
Architect Council (MAC). Simple random sampling method is applied to select the 30 from
148 members of 2022 record of MAC. The online survey is conducted with the structured
questionnaire. From multiple linear regression analysis, it is found that the service innovation
is influencing as the moderator on the relationship between the organizational learning and
organizational performance generally. The service innovation moderator: service modification
has the negative effect on the relationship between organizational memory and customer
loyalty, and on the relationship between organizational memory and return on assets and
equity. It has also positive moderating effect on the relationship between knowledge
distribution and sales growth, and on the relationship between organizational memory and sales
growth. The moderator: new-to-the-company service has the negative effect on the relationship
between organizational memory and customer loyalty, on the relationship between knowledge
distribution and operating profit, and on the relationship between knowledge distribution and
return of the assets and equity. The moderator: new-to-the-market service has the positive
effect on the relationship between knowledge distribution and operating profit. The moderator:
new delivery processes has the positive moderating effect on the relationship between the
organizational memory and sales growth, and on the relationship between organizational
memory and operating profit. The moderator: service line extension has the negative
moderation effect on the relationship between organizational memory and customer loyalty. It
has also positive moderating effect on the relationship between knowledge interpretation and
operating profit.
Thesis/dissertations
Yangon University of Economics
Dr. Myint Myint Kyi
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