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Item

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An Empirical Assessment of Maritime Logistics Service Quality in Myanmar

http://hdl.handle.net/20.500.12678/0000007115
63a6f5cb-a171-4fb3-b8f9-3b9d413717fe
cc605db2-db90-4098-b6eb-b68f5d34f8de
Publication type
Journal article
Upload type
Publication
Title
Title An Empirical Assessment of Maritime Logistics Service Quality in Myanmar
Language en
Publication date 2014-12-31
Authors
Swe Swe Zin,Sarawut Luksanato, Mana Chaowarat
Description
This research empirically examines the composition of
maritime logistics service quality and its impact perceived by both
service providers and customers in Myanmar maritime transport
industry. With the strong support of exploratory factor analysis (EFA)
and structural equation modeling (SEM) analysis, the findings
indicate that such a maritime logistics service quality (MLSQ) is
represented by the six-dimensional construct consisting of logistics
professional skills, resource, process, outcome, service costs, and
image along with the associated measurement indicators. In addition,
each of the six dimensions of maritime logistics service quality has a
significant positive effect on customer satisfaction as well as long-
term commitment. The significant direct relationship between
customer satisfaction and long-term commitment of the customer to
repurchasing intent of the service is also confirmed. Some insights,
academic and managerial implications, and limitation of the research
are further discussed.
Keywords
Maritime Logistics service quality (MLSQ),Dimension,Measurement indicator,Customer satisfaction, Long-term commitment
Identifier doi
Journal articles
issue 2(December 2014)
KMI International Journal of Maritime Affairs and Fisheries
pp.001-028
Volume 6
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