MERAL Myanmar Education Research and Learning Portal
Item
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The Effect of Corporate Social Responsibility on Organizational Identification and Work Engagement of Tour Operators in Yangon: Moderating Effect of Personal Social Responsibility (Nu Nu Lwin, 2020)
http://hdl.handle.net/20.500.12678/0000006956
http://hdl.handle.net/20.500.12678/0000006956686f8cc3-519c-4221-bde1-76f3d260ea1d
68c38bef-5a68-45c1-98c7-1f6229d58ce4
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Journal article | ||||||
Upload type | ||||||
Presentation | ||||||
Title | ||||||
Title | The Effect of Corporate Social Responsibility on Organizational Identification and Work Engagement of Tour Operators in Yangon: Moderating Effect of Personal Social Responsibility (Nu Nu Lwin, 2020) | |||||
Language | en | |||||
Publication date | 2020-01-01 | |||||
Authors | ||||||
Nu Nu Lwin | ||||||
Description | ||||||
This study aims to examine the effect of perceived CSR of tour operators on their organizational identification, to determine the moderating effect of individually held personal social responsibility on the relationship between their perceived CSR and organizational identification, and to realize whether tour operators’ self-identification with the organization impacts on their attitude and behavior in terms of work engagement in tour company in Yangon. The analyses are conducted based on the responses of 326 tour operators who are middle level managers working at 326 tour companies in Yangon. The results illustrate that the CSR activities towards community, employee, and customer have a positive impact on organizational identification of the tour operators. In addition, the results reveal the moderating effects of personal social responsibility of tour operators on the relation between perceived CSR towards community and customer and organizational identification. Moreover, self-identification with the company has effects on work engagement of the tour operators. The results of the study contribute the practical implications for tour companies to design their CSR programs in order to promote organizational performance and strengthen their competitiveness in highly competing tour industry. |
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Keywords | ||||||
Corporate Social Responsibility (CSR), personal social responsibility (PSR), Organizational identification, Work engagement, Vigor, Dedication, Absorption, | ||||||
Journal articles | ||||||
The Mynamar Journal | ||||||
70-84 | ||||||
Vol.7, No.4 |