{"created":"2020-12-21T07:29:32.909358+00:00","id":6956,"links":{},"metadata":{"_buckets":{"deposit":"68c38bef-5a68-45c1-98c7-1f6229d58ce4"},"_deposit":{"created_by":20,"id":"6956","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"6956"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00006956","sets":["1582963436320:1582965786433"]},"author_link":[],"communities":["yueco"],"control_number":"6956","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"The Effect of Corporate Social Responsibility on Organizational Identification and Work Engagement of Tour Operators in Yangon: Moderating Effect of Personal Social Responsibility (Nu Nu Lwin, 2020)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study aims to examine the effect of perceived CSR of tour\noperators on their organizational identification, to determine the moderating\neffect of individually held personal social responsibility on the relationship\nbetween their perceived CSR and organizational identification, and to realize\nwhether tour operators’ self-identification with the organization impacts on\ntheir attitude and behavior in terms of work engagement in tour company in\nYangon. The analyses are conducted based on the responses of 326 tour\noperators who are middle level managers working at 326 tour companies in\nYangon. The results illustrate that the CSR activities towards community,\nemployee, and customer have a positive impact on organizational identification\nof the tour operators. In addition, the results reveal the moderating effects of\npersonal social responsibility of tour operators on the relation between\nperceived CSR towards community and customer and organizational\nidentification. Moreover, self-identification with the company has effects on\nwork engagement of the tour operators. The results of the study contribute\nthe practical implications for tour companies to design their CSR programs in\norder to promote organizational performance and strengthen their\ncompetitiveness in highly competing tour industry."}]},"item_1583103108160":{"attribute_name":"Keywords","attribute_value_mlt":[{"interim":"Corporate Social Responsibility (CSR)"},{"interim":"personal social responsibility (PSR)"},{"interim":"Organizational identification"},{"interim":"Work engagement"},{"interim":"Vigor"},{"interim":"Dedication"},{"interim":"Absorption,"}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2020-12-21"}],"displaytype":"preview","filename":"Dr. Nu Nu Lwin, The effect of corporate social responsibility.  (KOMYRA)_7(4).pdf","filesize":[{"value":"236 KB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/6956/files/Dr. Nu Nu Lwin, The effect of corporate social responsibility.  (KOMYRA)_7(4).pdf"},"version_id":"2d5d24c7-81b2-4f9c-8967-611cf69e5ccb"}]},"item_1583103131163":{"attribute_name":"Journal articles","attribute_value_mlt":[{"subitem_journal_title":"The Mynamar Journal","subitem_pages":"70-84","subitem_volume":"Vol.7, No.4"}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Nu Nu Lwin"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Presentation"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Journal article"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2020-01-01"},"item_title":"The Effect of Corporate Social Responsibility on Organizational Identification and Work Engagement of Tour Operators in Yangon: Moderating Effect of Personal Social Responsibility (Nu Nu Lwin, 2020)","item_type_id":"21","owner":"20","path":["1582965786433"],"publish_date":"2020-12-21","publish_status":"0","recid":"6956","relation_version_is_last":true,"title":["The Effect of Corporate Social Responsibility on Organizational Identification and Work Engagement of Tour Operators in Yangon: Moderating Effect of Personal Social Responsibility (Nu Nu Lwin, 2020)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-02-23T06:20:10.716569+00:00"}