{"_buckets": {"deposit": "52aad56c-9cbb-44c6-baa9-977001c9c94b"}, "_deposit": {"id": "2836", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2836"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2836", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2836", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "INFLUENCING FACTORS ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT SHWE MYANMAR TRANSPORTATION CO., LTD (Thiri Shein , 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to analyze the influencing factors on customer satisfaction and their loyalty at Shwe Myanmar Transportation Co., Ltd. One hundred and twenty-five respondents who are using the services provided from Shwe Myanmar Transportation Co.,Ltd are chosen by using systematic random sampling method. According to the results, employees’ conduct and employees’ expertise of interaction quality influence on customer satisfaction. As for physical environment quality, availability of facility and condition of the vehicle affect customer satisfaction. All variables of outcome quality such as safety, frequency and reliability also have positive effect on customer satisfaction. Among three influencing factors, outcome quality and interaction quality have significant influence on customer satisfaction. It is also found out that customer satisfaction influences on customer loyalty. Therefore, top management of Shwe Myanmar Transportation Co., Ltd should provide superior quality on these factors in order to attract new customers and to maintain existing customers in win-win situation manner."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thiri Shein (MBA - 69).pdf", "filesize": [{"value": "877 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 877000.0, "url": {"url": "https://meral.edu.mm/record/2836/files/Thiri Shein (MBA - 69).pdf"}, "version_id": "b97dc061-6dcf-4560-9404-218892a437da"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Yin Min Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thiri Shein"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-09-01"}, "item_title": "INFLUENCING FACTORS ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT SHWE MYANMAR TRANSPORTATION CO., LTD (Thiri Shein , 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002836", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2836", "relation": {}, "relation_version_is_last": true, "title": ["INFLUENCING FACTORS ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT SHWE MYANMAR TRANSPORTATION CO., LTD (Thiri Shein , 2019)"], "weko_shared_id": -1}