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CUSTOMER SATISFACTION AND BRAND LOYALTY OF BREADTALK IN YANGON (Myat Pann Phyu, 2019)

http://hdl.handle.net/20.500.12678/0000002835
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27f9b899-9313-413b-a41e-0e7ea6418299
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Myat Myat Pann Phyu ( MBA - 64 ).pdf (399 Kb)
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Title
Title CUSTOMER SATISFACTION AND BRAND LOYALTY OF BREADTALK IN YANGON (Myat Pann Phyu, 2019)
Language en
Publication date 2019-12-01
Authors
Myat Pann Phyu
Description
The purposes of the study are to examine the influencing factors on customer satisfaction and to analyze the effect of customer satisfaction on brand loyalty of Breadtalk in Yangon. Questionnaire survey is used to collect data from the consumers who have a previous eating experience with Breadtalk. The study found that product, price, recommendation by friend and workmate are positively affecting on customer satisfaction. The study also found that customer satisfaction has positive significant effect on brand loyalty of Breadtalk in Yangon. Based on the result of this study, it is recommended that management of Breadtalk need to monitor and control the standard for ensuring product’s quality, reasonable price and making efforts with good responsive manners in order to promote customer satisfaction and brand loyalty on Breadtalk.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Sanda Win
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