{"_buckets": {"deposit": "27f9b899-9313-413b-a41e-0e7ea6418299"}, "_deposit": {"id": "2835", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2835"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2835", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2835", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER SATISFACTION AND BRAND LOYALTY OF BREADTALK IN YANGON (Myat Pann Phyu, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of the study are to examine the influencing factors on customer satisfaction and to analyze the effect of customer satisfaction on brand loyalty of Breadtalk in Yangon. Questionnaire survey is used to collect data from the consumers who have a previous eating experience with Breadtalk. The study found that product, price, recommendation by friend and workmate are positively affecting on customer satisfaction. The study also found that customer satisfaction has positive significant effect on brand loyalty of Breadtalk in Yangon. Based on the result of this study, it is recommended that management of Breadtalk need to monitor and control the standard for ensuring product’s quality, reasonable price and making efforts with good responsive manners in order to promote customer satisfaction and brand loyalty on Breadtalk."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myat Pann Phyu ( MBA - 64 ).pdf", "filesize": [{"value": "399 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 399000.0, "url": {"url": "https://meral.edu.mm/record/2835/files/Myat Pann Phyu ( MBA - 64 ).pdf"}, "version_id": "6ebb9b35-137a-4670-8c21-47802e4a147a"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Sanda Win"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myat Pann Phyu"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "CUSTOMER SATISFACTION AND BRAND LOYALTY OF BREADTALK IN YANGON (Myat Pann Phyu, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002835", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2835", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER SATISFACTION AND BRAND LOYALTY OF BREADTALK IN YANGON (Myat Pann Phyu, 2019)"], "weko_shared_id": -1}