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Item

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THE EFFEECT OF PRODUCT SUPPORT ATTRIBUTES ON CUSTOMER SATISFACTION OF MYAN SHWE PYI TRACTORS LIMITED (Soe Oo Thaw, 2019)

http://hdl.handle.net/20.500.12678/0000002808
6dc5dd90-6999-4310-af30-9cd50ca12dec
450d994b-5f9c-4e7a-809d-5da618d446df
None
Name / File License Actions
Soe Soe Oo Thaw (OMBA - 161103).pdf (520 Kb)
Publication type
Thesis
Upload type
Other
Title
Title THE EFFEECT OF PRODUCT SUPPORT ATTRIBUTES ON CUSTOMER SATISFACTION OF MYAN SHWE PYI TRACTORS LIMITED (Soe Oo Thaw, 2019)
Language en
Publication date 2019-12-01
Authors
Soe Oo Thaw
Description
This study aims to examine the effect of product support attributes on customer
satisfaction and analyze the effect of customer satisfaction on customer loyalty of Myan
Shwe Pyi Tractors Limited (MSPTL). The result of this study indicates that repair and
maintenance attribute and customer support service attribute positively affect customer
satisfaction. It is, however, found that the training attribute has a negative effect on
customer satisfaction. The study also indicates that customer satisfaction on product
support attributes has a strong positive effect on customer loyalty of MSPTL. The study
highly recommends the company that they should focus on its repair & maintenance
attributes and customer support attributes and update their training scheme to customers in
order to satisfy them.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Yan Yan Myo Naing
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0
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