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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

THE EFFEECT OF PRODUCT SUPPORT ATTRIBUTES ON CUSTOMER SATISFACTION OF MYAN SHWE PYI TRACTORS LIMITED

http://hdl.handle.net/20.500.12678/0000002808
http://hdl.handle.net/20.500.12678/0000002808
6dc5dd90-6999-4310-af30-9cd50ca12dec
49df431c-6bb8-4195-b4fc-b941f926011a
None
Preview
Name / File License Actions
Soe Soe Oo Thaw (OMBA - 161103).pdf (520 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title THE EFFEECT OF PRODUCT SUPPORT ATTRIBUTES ON CUSTOMER SATISFACTION OF MYAN SHWE PYI TRACTORS LIMITED
Language en
Publication date 2019-12
Authors
Soe Oo Thaw (OMBA - 161103)
Description
This study aims to examine the effect of product support attributes on customer
satisfaction and analyze the effect of customer satisfaction on customer loyalty of Myan
Shwe Pyi Tractors Limited (MSPTL). The result of this study indicates that repair and
maintenance attribute and customer support service attribute positively affect customer
satisfaction. It is, however, found that the training attribute has a negative effect on
customer satisfaction. The study also indicates that customer satisfaction on product
support attributes has a strong positive effect on customer loyalty of MSPTL. The study
highly recommends the company that they should focus on its repair & maintenance
attributes and customer support attributes and update their training scheme to customers in
order to satisfy them.
Identifier https://ecor.yueco.edu.mm/handle/123456789/924
Journal articles
Yangon University of Economics
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