{"_buckets": {"deposit": "450d994b-5f9c-4e7a-809d-5da618d446df"}, "_deposit": {"id": "2808", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2808"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2808", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2808", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE EFFEECT OF PRODUCT SUPPORT ATTRIBUTES ON CUSTOMER SATISFACTION OF MYAN SHWE PYI TRACTORS LIMITED (Soe Oo Thaw, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the effect of product support attributes on customer\r\nsatisfaction and analyze the effect of customer satisfaction on customer loyalty of Myan\r\nShwe Pyi Tractors Limited (MSPTL). The result of this study indicates that repair and\r\nmaintenance attribute and customer support service attribute positively affect customer\r\nsatisfaction. It is, however, found that the training attribute has a negative effect on\r\ncustomer satisfaction. The study also indicates that customer satisfaction on product\r\nsupport attributes has a strong positive effect on customer loyalty of MSPTL. The study\r\nhighly recommends the company that they should focus on its repair \u0026 maintenance\r\nattributes and customer support attributes and update their training scheme to customers in\r\norder to satisfy them."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Soe Oo Thaw (OMBA - 161103).pdf", "filesize": [{"value": "520 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 520000.0, "url": {"url": "https://meral.edu.mm/record/2808/files/Soe Oo Thaw (OMBA - 161103).pdf"}, "version_id": "b21cde90-c51a-4b6a-ae5c-a52646eafc27"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Yan Yan Myo  Naing"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Soe Oo Thaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "THE EFFEECT OF PRODUCT SUPPORT ATTRIBUTES ON CUSTOMER SATISFACTION OF MYAN SHWE PYI TRACTORS LIMITED (Soe Oo Thaw, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002808", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2808", "relation": {}, "relation_version_is_last": true, "title": ["THE EFFEECT OF PRODUCT SUPPORT ATTRIBUTES ON CUSTOMER SATISFACTION OF MYAN SHWE PYI TRACTORS LIMITED (Soe Oo Thaw, 2019)"], "weko_shared_id": -1}