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A STUDY ON SERVICE QUALITY OF SAKURA HOSPITAL IN YANGON ( Phyo Thuzar Myint, 2019)

http://hdl.handle.net/20.500.12678/0000002782
de71126c-46c6-4df7-9906-b6bef05eae9e
8719017d-3320-4b4e-b9b4-5ab4c70cbe57
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Phyo Phyo Thuzar Myint (EMBA - 36).pdf (333 Kb)
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Title
Title A STUDY ON SERVICE QUALITY OF SAKURA HOSPITAL IN YANGON ( Phyo Thuzar Myint, 2019)
Language en
Publication date 2019-12-01
Authors
Phyo Thuzar Myint
Description
This paper aims to explore influencing service quality dimensions on customer satisfaction
on Sakura Hospital and then to find out the effect of customer satisfaction on their loyalty on
Sakura Hospital in Yangon. A sample of 120 respondents is chosen every five inpatients and
outpatients at Saturdays and Sundays from first September to thirty September 2019 using
systematic sampling method. Then analytical method and regression analysis were done in SPSS
to analyze the data. The result of the study found that the Sakura Hospital get customer loyalty
through their customer satisfaction on the service quality of the hospital. Among three types of
service quality dimensions, customer get satisfaction through the staff conduct and staff’s problem
solving of the interaction service quality, Cleanliness, availability of facility, information, ambient
and design of the physical environment quality, valance and waiting time of the outcome quality.
Among five types of customer satisfaction, Sakura Hospital get the customer loyalty from the
customer satisfaction of reliability, responsiveness and empathy. Therefore, it is recommended the
management team should give attention to the reliability, responsiveness and empathy of the
doctors, nurses and staff of the hospital to improve the customer’s satisfaction that can get
customer loyalty.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Nu Nu Lwin
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