{"_buckets": {"deposit": "3e2cb15e-0bc8-4ed7-ae05-2f2d93d505fa"}, "_deposit": {"id": "2752", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2752"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2752", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2752", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE EFFECT OF MARKET ORIENTATION AND INNOVATION ON PERFORMANCE OF SOFTWARE COMPANIES IN YANGON (Mya Myint Zu,2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study intends to identify the effect of market orientation and innovation on\r\nperformance of software companies in Yangon. The data are collected from the sample of\r\n69 respondents by using structured questionnaires. According to the findings from the\r\nanalysis, customer orientation, competitor orientation and inter-functional orientation\r\npositively impact on innovation. Furthermore, the result also indicates that product\r\ninnovation and process innovation impact on performance of software companies in\r\nYangon. It is recommended that software companies in Yangon should take market\r\norientation activities seriously as it plays an important role in how well their product and\r\nprocess innovation will increase. They should also develop strong innovative practices as\r\ntheir financial and non-financial performance will increase if they implement innovative\r\nmoves."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Mya Myint Zu (EMBA - 75).pdf", "filesize": [{"value": "388 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 388000.0, "url": {"url": "https://meral.edu.mm/record/2752/files/Mya Myint Zu (EMBA - 75).pdf"}, "version_id": "ee84fd2f-3aec-4d71-94aa-bb8849cb500b"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Hla Hla Mon"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Mya Myint Zu"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "THE EFFECT OF MARKET ORIENTATION AND INNOVATION ON PERFORMANCE OF SOFTWARE COMPANIES IN YANGON (Mya Myint Zu,2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002752", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2752", "relation": {}, "relation_version_is_last": true, "title": ["THE EFFECT OF MARKET ORIENTATION AND INNOVATION ON PERFORMANCE OF SOFTWARE COMPANIES IN YANGON (Mya Myint Zu,2019)"], "weko_shared_id": -1}