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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

SUSTAINABLE BUSINESS PRACTICES OF TRAVEL AGENTS IN MYANMAR (Zin Phyo Phyu, 2019)

http://hdl.handle.net/20.500.12678/0000002750
http://hdl.handle.net/20.500.12678/0000002750
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Zin Zin Poe Phyu (MBA - 65) 5%.pdf (898 Kb)
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Title
Title SUSTAINABLE BUSINESS PRACTICES OF TRAVEL AGENTS IN MYANMAR (Zin Phyo Phyu, 2019)
Language en
Publication date 2019-12-01
Authors
Zin Phyo Phyu
Description
The study intends to examine the influencing factors on sustainable business practices and to analyze the sustainable business practices on benefits of travel agents in Myanmar. Primary data are collected from 90 employees of 21 travel agents in Myanmar through questionnaire survey. The study finds out that customers and employee engagement have the positive influence on sustainable business practices. Furthermore, sustainable business practices also influence on benefits of travel agents such as cost savings, reputation, and employee satisfaction. The study suggests that travel agents should focus on sustainable business practices especially economic related measures in order to increase their employees‘ satisfaction at their job, and reconsider the current social related practices in order to achieve cost savings.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Thida Aye
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