MERAL Myanmar Education Research and Learning Portal
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SUSTAINABLE BUSINESS PRACTICES OF TRAVEL AGENTS IN MYANMAR (Zin Phyo Phyu, 2019)
http://hdl.handle.net/20.500.12678/0000002750
http://hdl.handle.net/20.500.12678/00000027501ae2affd-eb1a-43ad-85df-0a0d1c274d26
0990d4dc-311b-4aa0-b79e-d9bc2a7fb4f8
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Zin Poe Phyu (MBA - 65) 5%.pdf (898 Kb)
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Title | ||||||
Title | SUSTAINABLE BUSINESS PRACTICES OF TRAVEL AGENTS IN MYANMAR (Zin Phyo Phyu, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Zin Phyo Phyu | ||||||
Description | ||||||
The study intends to examine the influencing factors on sustainable business practices and to analyze the sustainable business practices on benefits of travel agents in Myanmar. Primary data are collected from 90 employees of 21 travel agents in Myanmar through questionnaire survey. The study finds out that customers and employee engagement have the positive influence on sustainable business practices. Furthermore, sustainable business practices also influence on benefits of travel agents such as cost savings, reputation, and employee satisfaction. The study suggests that travel agents should focus on sustainable business practices especially economic related measures in order to increase their employees‘ satisfaction at their job, and reconsider the current social related practices in order to achieve cost savings. | ||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Daw Thida Aye |