{"_buckets": {"deposit": "5912ce39-8342-4fe0-a7b1-1dc3d89df144"}, "_deposit": {"id": "2745", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2745"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2745", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2745", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER SATISFACTION OF MYANCARE APPLICATION (Zaw Min Tun, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The study aims to examine the influence of social media marketing activities on\r\ncustomer satisfaction and the effect of customer satisfaction on customer loyalty of\r\nMyanCare Application. This study uses simple random sampling method. Data are\r\ncollected by personal interview method by using structured questionnaire and collects the\r\ndata from 178 users of MyanCare Application. This study found that most user do not have\r\nany concern about privacy issue with MyanCare application and customers feel MyanCare\r\napplication page is trustworthy, honest, sincere and dependable. It is also found that the\r\nmost influential components of customer satisfaction of MyanCare Application are trust in\r\ninformation, privacy and credibility. According to the findings, MyanCare Application\r\nshould focus on concern for privacy as the most influencing factor for MyanCare\r\nApplication users."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Zaw Min Tun (EMBA - 64).pdf", "filesize": [{"value": "502 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 502000.0, "url": {"url": "https://meral.edu.mm/record/2745/files/Zaw Min Tun (EMBA - 64).pdf"}, "version_id": "2daeb15a-43b5-4735-b947-a2686cb48bb3"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon Universtiy of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Nwe Ni Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Zaw Min Tun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER SATISFACTION OF MYANCARE APPLICATION (Zaw Min Tun, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002745", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2745", "relation": {}, "relation_version_is_last": true, "title": ["THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER SATISFACTION OF MYANCARE APPLICATION (Zaw Min Tun, 2019)"], "weko_shared_id": -1}