{"_buckets": {"deposit": "8b0843e0-72e2-41bd-8592-1b427103796f"}, "_deposit": {"id": "1562", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1562"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1562", "sets": ["1582965639643", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1562", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "A STUDY ON COMMERCIAL PERFORMANCE OF DOMESTIC AIRLINES IN MYANMAR (Nu Nu Lwin, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper aims to study the commercial performance of domestic airlines in Myanmar through identifying the environmental forces of domestic airlines, examining the marketing mix activity of domestic airlines and analyzing the effect of those environmental forces and marketing mix activities on commercial performance of domestic airlines in Myanmar. The study found that among environmental forces, technology factor is the most influencing factor on the commercial performance whereas all remaining factors also have influence on commercial performance except for political factor. Regarding marking mix activities, while all variables affect commercial performance of domestic airlines, the place (distribution) is the most influential one. Thus, domestic airlines should focus on direct and indirect sales distribution channels with the support of technology such as computer reservation system, global distribution system, internet web booking facilities, E-ticketing facilities can enhance the commercial performance of domestic airlines in Myanmar."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Dr Nu Nu Lwin Domestic_Airlines (Dr.NNLwin)_For YUE Research Journal.pdf", "filesize": [{"value": "300 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 300000.0, "url": {"url": "https://meral.edu.mm/record/1562/files/Dr Nu Nu Lwin Domestic_Airlines (Dr.NNLwin)_For YUE Research Journal.pdf"}, "version_id": "848bbecb-e203-4d22-ab60-117721119302"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nu Nu Lwin, Dr."}, {"subitem_authors_fullname": "Lay Sandar Tun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-01-01"}, "item_title": "A STUDY ON COMMERCIAL PERFORMANCE OF DOMESTIC AIRLINES IN MYANMAR (Nu Nu Lwin, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965639643"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001562", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1562", "relation": {}, "relation_version_is_last": true, "title": ["A STUDY ON COMMERCIAL PERFORMANCE OF DOMESTIC AIRLINES IN MYANMAR (Nu Nu Lwin, 2019)"], "weko_shared_id": -1}