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  1. Yangon University of Economics
  2. Yangon University of Economics Research Journal and Universities Research Journal

A STUDY ON COMMERCIAL PERFORMANCE OF DOMESTIC AIRLINES IN MYANMAR

http://hdl.handle.net/20.500.12678/0000001562
http://hdl.handle.net/20.500.12678/0000001562
5b5100fb-7332-4e0a-a1ed-b22e6c843962
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Dr Dr Nu Nu Lwin Domestic_Airlines (Dr.NNLwin)_For YUE Research Journal.pdf (300 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title A STUDY ON COMMERCIAL PERFORMANCE OF DOMESTIC AIRLINES IN MYANMAR
Language en
Publication date 2019-11
Authors
Nu Nu Lwin, Dr.
Lay Sandar Tun
Description
This paper aims to study the commercial performance of domestic airlines in Myanmar through identifying the environmental forces of domestic airlines, examining the marketing mix activity of domestic airlines and analyzing the effect of those environmental forces and marketing mix activities on commercial performance of domestic airlines in Myanmar. The study found that among environmental forces, technology factor is the most influencing factor on the commercial performance whereas all remaining factors also have influence on commercial performance except for political factor. Regarding marking mix activities, while all variables affect commercial performance of domestic airlines, the place (distribution) is the most influential one. Thus, domestic airlines should focus on direct and indirect sales distribution channels with the support of technology such as computer reservation system, global distribution system, internet web booking facilities, E-ticketing facilities can enhance the commercial performance of domestic airlines in Myanmar.
Identifier https://ecor.yueco.edu.mm/handle/123456789/639
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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