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Item

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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

FACTORS INFLUENCING THE INDIVIDUAL INVESTOR DECISION ON PURCHASE OF STOCK IN MYANMAR (Raju Pokhrel W@ Aung Aung, 2019)

http://hdl.handle.net/20.500.12678/0000001351
http://hdl.handle.net/20.500.12678/0000001351
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2a4d92b4-980d-47c2-996d-ee4549e03832
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Raju Raju Pokhrel W@ Aung Aung (EMBF - 2).pdf (416 Kb)
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Title
Title FACTORS INFLUENCING THE INDIVIDUAL INVESTOR DECISION ON PURCHASE OF STOCK IN MYANMAR (Raju Pokhrel W@ Aung Aung, 2019)
Language en
Publication date 2019-12-01
Authors
Raju Pokhrel W@ Aung Aung (EMBF - 2)
Description
In the case of Yangon Stock Exchange, this study explores the factor influencing
individual investor decision on purchase of stock in Myanmar. Both the primary and secondary
data have been used in this study. The data was collection from individual investor from
securities companies. The five variables used in the analysis are firm image, accounting
information, expert recommendation, financial needs and neutral information. There are more
than 30,000 investors in which approximately1,500 investors are actively participating in stock
market. Among them, 50 people are randomly selected for survey. The study has applied
descriptive research method. Among five factors, majority of the respondents are influenced by
the accuracy of the accounting information and that of the least are followed by neutral
information. The paper reveals that Yangon Stock Exchange should implement the training
activities to general public as well as students and company employer in order to attract both
customers and companies towards the investment of stock in Yangon Stock Exchange. The study
also recommends that interpretation of technical term should be user friendly like how the price
movement is considered and how opening and closing market price are measured to make the
precise decision on trading.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Pro.Dr.Daw Tin Tin Htwe
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