{"_buckets": {"deposit": "78b5f9a0-f222-465d-a9af-9d5bed73da82"}, "_deposit": {"id": "1334", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1334"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1334", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1334", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING CUSTOMER SATISFACTION AND LOYALTY OF YGN FITNESS CENTER", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the factors influencing customer satisfaction of and to\r analyze the effect of customer satisfaction on loyalty of YGN Fitness Center. Through the\r analysis of the factors affecting on customer satisfaction, this study found out that physical\r factors and personnel factors have significant effect on customer satisfaction towards YGN\r Fitness Center. From the analysis, it is found that customer satisfaction has positive effect\r on customer loyalty of YGN Fitness Center. To increase customer satisfaction, YGN\r Fitness Center should improve physical factors such as convenient location and adequate\r space. Moreover, the fitness center should continuously provide trainings to improve\r personnel factors of the trainers and staffs in order to increase their helpfulness, friendliness\r and privacy protection practices. The fitness center can enhance customer satisfaction by\r focusing on physical factors and personnel factors to improve customer loyalty of YGN\r Fitness Center."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyaw Thein (MBA - 76).pdf", "filesize": [{"value": "678 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 678000.0, "url": {"url": "https://meral.edu.mm/record/1334/files/Kyaw Thein (MBA - 76).pdf"}, "version_id": "c3d5537b-6a21-4b7c-b9fa-b6c246f8442b"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyaw Thein (MBA - 76)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/843"}, "item_title": "FACTORS INFLUENCING CUSTOMER SATISFACTION AND LOYALTY OF YGN FITNESS CENTER", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001334", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1334", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING CUSTOMER SATISFACTION AND LOYALTY OF YGN FITNESS CENTER"], "weko_shared_id": -1}