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Item

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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

FACTORS INFLUENCING CUSTOMER SATISFACTION AND LOYALTY OF YGN FITNESS CENTER (Kyaw Thein ,2019)

http://hdl.handle.net/20.500.12678/0000001334
http://hdl.handle.net/20.500.12678/0000001334
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Kyaw Kyaw Thein (MBA - 76).pdf (678 Kb)
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Title
Title FACTORS INFLUENCING CUSTOMER SATISFACTION AND LOYALTY OF YGN FITNESS CENTER (Kyaw Thein ,2019)
Language en
Publication date 2019-12-01
Authors
Kyaw Thein
Description
This study aims to examine the factors influencing customer satisfaction of and to
analyze the effect of customer satisfaction on loyalty of YGN Fitness Center. Through the
analysis of the factors affecting on customer satisfaction, this study found out that physical
factors and personnel factors have significant effect on customer satisfaction towards YGN
Fitness Center. From the analysis, it is found that customer satisfaction has positive effect
on customer loyalty of YGN Fitness Center. To increase customer satisfaction, YGN
Fitness Center should improve physical factors such as convenient location and adequate
space. Moreover, the fitness center should continuously provide trainings to improve
personnel factors of the trainers and staffs in order to increase their helpfulness, friendliness
and privacy protection practices. The fitness center can enhance customer satisfaction by
focusing on physical factors and personnel factors to improve customer loyalty of YGN
Fitness Center.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Kay Thi Soe
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