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Item

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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

FACTORS INFLUENCING CONSUMER TRUST ON MOBILE WALLET IN YANGON (Aung Myoe Hsu Mon, 2019)

http://hdl.handle.net/20.500.12678/0000001328
http://hdl.handle.net/20.500.12678/0000001328
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Aung Aung Myoe Hsu Mon (MBA - 42).pdf (842 Kb)
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Title
Title FACTORS INFLUENCING CONSUMER TRUST ON MOBILE WALLET IN YANGON (Aung Myoe Hsu Mon, 2019)
Language en
Publication date 2019-12-02
Authors
Aung Myoe Hsu Mon
Description
The main objectives of this study are to identify the influencing factors on trust of
mobile wallet users in Yangon and to analyze the relationship between consumer trust and
consumer loyalty of mobile wallet users in Yangon. For primary data, one hundred and
sixty-nine customers of mobile wallets are interviewed with structured questionnaire and
are chosen by using multi-stage sampling method. Secondary data is collected from
journals, articles, text books, and websites. According to the findings, provider
trustworthiness and trust level in products and services have a positive influence on
consumer trust. Consumer trust is affected by consumer awareness about mobile wallet
services. Perceived technical and security risks of consumers also affect consumer trust.
Among four influencing factors, provider characteristics and perceived risks have
significant influence on consumer trust. It is also found out that consumer trust can generate
consumer loyalty. Therefore, mobile wallet providers should focus on their trustworthiness,
awareness of customers and perceived risks of consumer to attract and retain customers and
to accelerate the growth of the mobile wallet industry.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Nu Nu Lwin
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