{"_buckets": {"deposit": "84d1c0aa-2552-4d3e-8eb7-168ef6e0e04a"}, "_deposit": {"created_by": 143, "id": "12154", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "12154"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00012154"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "NALYSIS ON SERVICE QUALITY AND CUSTOMER SATISFACTION OF EV TAXI SERVICE OF N.P.K MOTORS CO., LTD. IN NAY PYI TAW", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purpose of this study is to identify the service quality and to analysis relationship between service quality dimensions and the customer satisfaction of EV taxi service of N.P.K Motors Co., Ltd. in Nay Pyi Taw by applying SERQUAL model and Stimulus theory. A positivist research philosophy and a deductive approach were adopted,employing a survey research strategy to collect primary data. A structured questionnaire\nusing a 7-point Likert scale was distributed to a sample of 160 respondents by systematic sampling method, representing the population of EV taxi customers in Nay Pyi Taw.The collected data were analyzed using descriptive statistics, reliability analysis,Pearson correlation analysis and multiple regression analysis to determine the influence of service quality dimensions on customer satisfaction. The findings indicate that customers perceive the overall service quality dimensions of N.P.K Motors’ EV taxis positively and overall mean score are over 5. The correlation results reveal that all\nservice quality dimensions have significant and positive correlation with customer satisfaction. According to multiple regression analysis, this study showed that all dimensions significantly affect customer satisfaction, with tangibles, reliability and assurance at 1% significant level having the strongest relationship. Responsiveness and empathy are significant at 5% significant level. This study contributes to both theoretical and practical knowledge by applying the SERVQUAL model in an emerging EV taxi market. The findings provide actionable insights for service providers,emphasizing the importance of safety, reliability, and modern infrastructure in enhancing customer satisfaction."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Electric Vehicle"}, {"interim": "Service Quality"}, {"interim": "Service Performance"}, {"interim": "Statistical Package for the Social Sciences"}, {"interim": "Global Positioning System"}, {"interim": "Closed-Circuit Television"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-11-24"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "2MBA-074.pdf", "filesize": [{"value": "635 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 635000.0, "url": {"url": "https://meral.edu.mm/record/12154/files/2MBA-074.pdf"}, "version_id": "49a6e05e-d2a7-4331-af71-a202f28001a6"}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{"subitem_book_title": "ANALYSIS ON SERVICE QUALITY AND CUSTOMER SATISFACTION OF EV TAXI SERVICE OF N.P.K MOTORS CO., LTD. IN NAY PYI TAW", "subitem_pages": "1-77", "subitem_place": "UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING", "subitem_publisher": "UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thaw Zin Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-02"}, "item_title": "NALYSIS ON SERVICE QUALITY AND CUSTOMER SATISFACTION OF EV TAXI SERVICE OF N.P.K MOTORS CO., LTD. IN NAY PYI TAW", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608035585040"], "permalink_uri": "https://meral.edu.mm/records/12154", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-11-24"}, "publish_date": "2025-11-24", "publish_status": "0", "recid": "12154", "relation": {}, "relation_version_is_last": true, "title": ["NALYSIS ON SERVICE QUALITY AND CUSTOMER SATISFACTION OF EV TAXI SERVICE OF N.P.K MOTORS CO., LTD. IN NAY PYI TAW"], "weko_shared_id": -1}