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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

The Effect of Psychological Aspects and Project-Based Learning Implementation on Entrepreneurship Readiness of BBA Students at Yangon University of Economics (Aung Thet Han, 2025)

https://meral.edu.mm/records/11507
https://meral.edu.mm/records/11507
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876cafc1-3b3d-4dc5-930e-f30131d112f0
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Aung Aung Thet Han, MBA II - 3, 27th Batch.pdf (834 KB)
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Title
Title The Effect of Psychological Aspects and Project-Based Learning Implementation on Entrepreneurship Readiness of BBA Students at Yangon University of Economics (Aung Thet Han, 2025)
Language en
Publication date 2025-05-01
Authors
Aung Thet Han
Description
This study investigates the effect of psychological aspects, namely
entrepreneurial passion, entrepreneurial literacy, and role model inspiration, as well as
project-based learning implementation on the entrepreneurship readiness of final-year
Bachelor of Business Administration students at Yangon University of Economics. It
also examines the mediating effect of self-efficacy on the relationship between these
psychological aspects and entrepreneurship readiness. Using a census sampling
method, the study collects data from 70 students through structured questionnaires via
online survey method and analyzes the data using descriptive statistics and regression
analysis. The findings reveal that entrepreneurial passion, entrepreneurial literacy, and
role model inspiration have positive and significant effect on entrepreneurship
readiness. The mediating effect of self-efficacy has positive and significant on the
relationship between these psychological aspects and entrepreneurship readiness. In
addition, project-based learning implementation has positive and significant effect on
entrepreneurship readiness. The study concludes that fostering entrepreneurial passion,
enhancing entrepreneurial literacy, integrating role model inspiration, and projectbased
learning implementation are essential strategies for promoting entrepreneurship
readiness among university students. This study recommends that universities foster
entrepreneurial passion, entrepreneurial literacy and role model inspiration as well as
self-efficacy. Project-based learning implementation into entrepreneurship education
enhances students’ practical skills, adaptability, and readiness for real-world
entrepreneurial challenges.
Thesis/dissertations
Yangon University of Economics
Dr. Myint Myinnt May
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