MERAL Myanmar Education Research and Learning Portal
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Service Quality and Customer Satisfaction Towards Motor insurance in Bago Township (Case Study in GGI Tokio Marine General Insurance Co.,Ltd.) (Khin Moe Moe Htet, 2025)
https://meral.edu.mm/records/11025
https://meral.edu.mm/records/11025dd327d1d-c434-467e-8eee-d9668c9a2517
94656252-e621-40ab-8d1b-38ce84768310
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Title | ||||||
Title | Service Quality and Customer Satisfaction Towards Motor insurance in Bago Township (Case Study in GGI Tokio Marine General Insurance Co.,Ltd.) (Khin Moe Moe Htet, 2025) | |||||
Language | en | |||||
Publication date | 2025-02-01 | |||||
Authors | ||||||
Khin Moe Moe Htet | ||||||
Description | ||||||
This study aims to analyze the effect of service quality on customer satisfaction towards Motor Insurance in Bago Township. The sample population consists of 174 respondents, selected from a total of 308 motor insurance buyers using Taro Yamane sampling formula. A simple random sampling method is applied to minimize bias and enhance representativeness. Quantitative research method is used in this study. Customer are satisfied with service quality dimensions that tangibility, reliability, responsiveness, assurance, empathy. The study indicates that Assurance have the most significant and positive effect on customer satisfaction towards motor insurance services at GGI Tokio Marine. Customers highly value timely service and confidence in the company ability to deliver on its promises. This suggests that GGI Tokio Marine performs good condition in responsiveness, reliability and assurance, the company should increase empathy and tangibility to further improve customer satisfaction. Investments in service efficiency, staff training and personalized attention will help the company to create a more positive customer experience. Additionally, leveraging technology for faster service delivery and customer engagement can further strengthen customer satisfaction |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Professor/Head Dr. Thynn Thynn Myint |