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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Insurance (MI)

Service Quality and Customer Satisfaction Towards Motor insurance in Bago Township (Case Study in GGI Tokio Marine General Insurance Co.,Ltd.) (Khin Moe Moe Htet, 2025)

https://meral.edu.mm/records/11025
https://meral.edu.mm/records/11025
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94656252-e621-40ab-8d1b-38ce84768310
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Khin Khin Moe Moe Htet, MI II-14, 1st Batch.pdf (447 KB)
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Title
Title Service Quality and Customer Satisfaction Towards Motor insurance in Bago Township (Case Study in GGI Tokio Marine General Insurance Co.,Ltd.) (Khin Moe Moe Htet, 2025)
Language en
Publication date 2025-02-01
Authors
Khin Moe Moe Htet
Description
This study aims to analyze the effect of service quality on customer satisfaction
towards Motor Insurance in Bago Township. The sample population consists of 174
respondents, selected from a total of 308 motor insurance buyers using Taro Yamane
sampling formula. A simple random sampling method is applied to minimize bias and
enhance representativeness. Quantitative research method is used in this study.
Customer are satisfied with service quality dimensions that tangibility, reliability,
responsiveness, assurance, empathy. The study indicates that Assurance have the most
significant and positive effect on customer satisfaction towards motor insurance
services at GGI Tokio Marine. Customers highly value timely service and confidence
in the company ability to deliver on its promises. This suggests that GGI Tokio Marine
performs good condition in responsiveness, reliability and assurance, the company
should increase empathy and tangibility to further improve customer satisfaction.
Investments in service efficiency, staff training and personalized attention will help the
company to create a more positive customer experience. Additionally, leveraging
technology for faster service delivery and customer engagement can further strengthen
customer satisfaction
Thesis/dissertations
Yangon University of Economics
Professor/Head Dr. Thynn Thynn Myint
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