Sales Training Practices Towards Salesperson Performance At KBZMS General Insurance Co.,Ltd( Ei Ei Aung, 2025)

Ei Ei Aung

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Sales Training Practices Towards Salesperson Performance At KBZMS General Insurance Co.,Ltd( Ei Ei Aung, 2025)

https://meral.edu.mm/records/11019

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Ei Ei Aung, MI-II-5, 1st Batch.pdf (481 KB)

Publication type
		Thesis
Upload type
		Other
Title
	Title	Sales Training Practices Towards Salesperson Performance At KBZMS General Insurance Co.,Ltd( Ei Ei Aung, 2025)
	Language	en
Publication date		2025-02-01
Authors
		Ei Ei Aung
Description
		This study examines the effect of sales training practices on salesperson performance at KBZMS General Insurance Co., Ltd. While sales training is recognized as an important factor in enhancing performance, limited research has explored its specific impact within insurance sector in Myanmar. This study addresses this gap by analyzing survey data from 345 sales professionals using a simple random sampling method. A structured questionnaire with a 5-point Likert scale was used to assess perceptions of salesperson on training effectiveness. Multiple regression analysis was conducted to examine the connection between training needs analysis, training design, training delivery, and training evaluation with salesperson performance. The findings indicate that all four training components significantly influence salesperson performance, with training evaluation having the strongest impact. However, training delivery shows a weaker effect, suggesting a need for more engaging and adaptive training formats. To enhance sales training effectiveness, KBZMS General Insurance Co., Ltd should strengthen training evaluation with a continuous feedback system, ensure thorough assessment of training needs, and optimize training delivery by incorporating a blend of in-person and digital methods. Future research should explore the long-term impact of training evaluation, refine methods for identifying skill gaps, and examine the effectiveness of hybrid training models across different sales channels. These insights contribute to improving sales training strategies and driving higher performance for insurance industry which is gradually evolving in Myanmar
Thesis/dissertations
		Yangon University of Economics
		Dr. Thynn Thynn Myint

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