{"created":"2025-05-15T07:20:16.651445+00:00","id":11019,"links":{},"metadata":{"_buckets":{"deposit":"5547eb91-4818-479b-94cd-f0d851e14fd9"},"_deposit":{"created_by":20,"id":"11019","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"11019"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00011019","sets":["1582963436320","1582963436320:1698989841255"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Sales Training Practices Towards Salesperson Performance At KBZMS General Insurance Co.,Ltd( Ei Ei Aung, 2025)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study examines the effect of sales training practices on salesperson\nperformance at KBZMS General Insurance Co., Ltd. While sales training is recognized\nas an important factor in enhancing performance, limited research has explored its\nspecific impact within insurance sector in Myanmar. This study addresses this gap by\nanalyzing survey data from 345 sales professionals using a simple random sampling\nmethod. A structured questionnaire with a 5-point Likert scale was used to assess\nperceptions of salesperson on training effectiveness. Multiple regression analysis was\nconducted to examine the connection between training needs analysis, training design,\ntraining delivery, and training evaluation with salesperson performance. The findings\nindicate that all four training components significantly influence salesperson\nperformance, with training evaluation having the strongest impact. However, training\ndelivery shows a weaker effect, suggesting a need for more engaging and adaptive\ntraining formats. To enhance sales training effectiveness, KBZMS General Insurance\nCo., Ltd should strengthen training evaluation with a continuous feedback system,\nensure thorough assessment of training needs, and optimize training delivery by\nincorporating a blend of in-person and digital methods. Future research should explore\nthe long-term impact of training evaluation, refine methods for identifying skill gaps,\nand examine the effectiveness of hybrid training models across different sales channels.\nThese insights contribute to improving sales training strategies and driving higher\nperformance for insurance industry which is gradually evolving in Myanmar"}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2025-05-15"}],"displaytype":"preview","filename":"Ei Ei Aung, MI-II-5, 1st Batch.pdf","filesize":[{"value":"481 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/11019/files/Ei Ei Aung, MI-II-5, 1st Batch.pdf"},"version_id":"eb447f47-a9d9-40ad-80b2-2daae32d5333"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Thynn Thynn Myint"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Ei Ei Aung"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2025-02-01"},"item_title":"Sales Training Practices Towards Salesperson Performance At KBZMS General Insurance Co.,Ltd( Ei Ei Aung, 2025)","item_type_id":"21","owner":"20","path":["1582963436320","1698989841255"],"publish_date":"2025-05-15","publish_status":"0","recid":"11019","relation_version_is_last":true,"title":["Sales Training Practices Towards Salesperson Performance At KBZMS General Insurance Co.,Ltd( Ei Ei Aung, 2025)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2025-05-15T07:24:44.315363+00:00"}