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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Sustainable Entrepreneurship & Social Innovation (MSESI)

Effect of Leader Behavior on Follower Motivation and Performance in Htoo Ice-Cream Co., Ltd. (Paing Myo Ko Ko, 2024)

https://meral.edu.mm/records/10632
https://meral.edu.mm/records/10632
556bd07c-d1c9-4603-8707-255590f36677
dc4eedc7-95b4-44b9-9a1a-68fa0c8d846d
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Paing Paing Myo Ko Ko-MSESI 1st Batch- Roll no. MSESI II 14.pdf (563 KB)
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Thesis
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Title
Title Effect of Leader Behavior on Follower Motivation and Performance in Htoo Ice-Cream Co., Ltd. (Paing Myo Ko Ko, 2024)
Language en
Publication date 2024-11-01
Authors
Paing Myo Ko Ko
Description
The main objectives of the study are to analyze the effect of initiating structure of leader
behavior on action-to-results and results-to-evaluation connection of motivation, effect of
consideration of leader behavior on evaluation-to-outcomes and outcomes-to-need satisfaction
connection of motivation and to analyze the effect of motivation on employee performance of
HTOO Ice-Cream Co., Ltd. In this study, both primary and secondary data are used. By utilizing
Raosoft sample size calculator, the respondents of 119 among 170 employees are selected by
using the simple random sampling. Online survey method is used and structured questionnaires
with a Five-Point Likert Scales are distributed via email. The secondary data is gathered from
various sources including text books, previous research papers, internet sources and reports from
the departments of HTOO Ice-Cream Co., Ltd. This study utilizes descriptive and linear
regression analysis for analyzing the collected data. Data was collected between April 2024 and
September 2024. The findings provide that initiating structure of leader behavior has positive
significant effect on A-R and R-E connection of follower motivation and consideration of leader
behavior has positive significant effect on E-O and O-NS connection of follower motivation.
Then, other findings reveal that only R-E connection and O-NS connection of follower motivation
have positive significant effect on employee performance. Therefore, it is recommended that the
organization should continuously maintain and improve the required leader behavior that are
related to follower motivation of their employee in order to increase employee performance.
Thesis/dissertations
Yangon University of Economics
Dr. May Win Kyaw
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