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Analysis on the Relationship between CSR Perception and Job Intention of Applicants (Khin Sandar Thein, 2020)

http://hdl.handle.net/20.500.12678/0000001031
a90eabbf-d1ec-4705-a532-974859e22f3e
7299377c-2d64-4f48-96f8-7c232a20739e
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Khin Khin Sandar Thein.pdf (6127 Kb)
Publication type
Journal article
Upload type
Publication
Title
Title Analysis on the Relationship between CSR Perception and Job Intention of Applicants (Khin Sandar Thein, 2020)
Language en
Publication date 2020-01-01
Authors
KHIN SANDAR THEIN
Description
This study finds relationship between CSR perception and job intention of potential applicants. It used the scenarios of highly responsible and irresponsible companies in an experimental setting to collect the data from 418 commerce major students from Yangon University of Economics . Ordinary Least Square (OLS) regression was used to find the relationship by using SPSS version 22. It was found out that there is a positive relationship between CSR perception and job intention. It is suggested for the firms that they should promote their CSR activities in order to attract potential employees. It is important for the firms to be highly responsible to the community in ordet to have a good relationship with all the stakeholders, not only with employees, but also with customers , media and general public.
Keywords
CSR
Journal articles
Yangon University of Economics Research Journal
Thesis/dissertations
Yangon University of Economics
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