{"_buckets": {"deposit": "38e1df2c-477e-4b9c-a81a-ad0fbf026025"}, "_deposit": {"created_by": 20, "id": "9894", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9894"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009894"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Corporate Social Responsibility on Trust and Brand Equity of Arr Mann Thit Real Estate ( Kyaw Kyaw, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of this study are to analyze the effect of corporate social \nresponsibility on trust and to examine the effect of trust on brand equity of Arr Mann Thit \nReal Estate. This study focuses on the customers of Arr Mann Thit Real Estate. There are \n300 clients in Arr Mann Thit Real Estate. The sample size is 169 clients by using Raosoft \nsample size calculator. Simple random sampling method is applied to select 169 from 300 \nclients. Primary data is collected by using questionnaire survey method with five-point \nLikert scale. Second data are gathered from relevant texts, previous papers and some \nrelevant websites. Descriptive statistics and linear regression methods are used to analyze \nthe data. The findings reveal that environmental CSR and religious CSR have positive \nand significant effect on trust and brand equity. In addition, trust has positive and \nsignificant effect on brand equity. These findings provide actionable insights for \npractitioners aiming to strengthen their brand through effective CSR activities. Arr Mann \nThit Real Estate should foster trust through transparent and valuable CSR initiatives, Arr \nMann Thit Real Estate can achieve a competitive edge and sustainable brand growth."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-09-30"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyaw Kyaw, EMBAII-18, 19th Batch.pdf", "filesize": [{"value": "779 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 779000.0, "url": {"url": "https://meral.edu.mm/record/9894/files/Kyaw Kyaw, EMBAII-18, 19th Batch.pdf"}, "version_id": "c5a514bd-e391-43a1-be9e-1cfca02af3de"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Thu Zar"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyaw Kyaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-08-01"}, "item_title": "The Effect of Corporate Social Responsibility on Trust and Brand Equity of Arr Mann Thit Real Estate ( Kyaw Kyaw, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9894", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-09-30"}, "publish_date": "2024-09-30", "publish_status": "0", "recid": "9894", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Corporate Social Responsibility on Trust and Brand Equity of Arr Mann Thit Real Estate ( Kyaw Kyaw, 2024)"], "weko_shared_id": -1}