{"_buckets": {"deposit": "e037949d-34a4-4b52-aafd-f0917747b80a"}, "_deposit": {"created_by": 20, "id": "9893", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9893"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009893"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Competitive Strategy on the Performance of Hotels in Bagan Zone ( Tun Zaw Moe Han, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to analyze the effect of competitive strategy on the \norganizational performance and to analyze the mediating effect of competitive strategy on \norganizational performance through market orientation of hotels in Bagan zone. There are \n168 hotels in Bagan zone. The sample size is 118 by using Yamane’s (1976) sample size \nformula. Although sample size is 118 hotels, respondents’ rate is only 52% (61 hotels) \nbecause of their difficulties to answer. The questionnaire survey method with structured \nquestionnaire is used to collect the primary data with 5-point Likert scale and secondary \ndata are collected from relevant textbooks, website, journals, published thesis and \nliterature. The study found that cost leadership and differentiation have positive and \nsignificant effect on organizational performance. There is positive mediating effect of \nmarket orientation on the relationship between competitive strategy and organizational \nperformance. This study suggests that the company needs to manage for the improvement \nand development of the current performance of service and it can improve their \nperformance by providing required training, exposures and working facilities because the \ngreater the capability of service to customer, the greater the chance of getting the higher \norganizational performance and the profitability of  hotel. Moreover, this research \nprovides pertinent information to top management to make better strategic decisions and \nstrategy execution, especially in shaping specific competitive strategy and market \norientation."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-09-30"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Tun Zaw Moe Han, EMBAII-8, 19th Batch (Campus).pdf", "filesize": [{"value": "811 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 811000.0, "url": {"url": "https://meral.edu.mm/record/9893/files/Tun Zaw Moe Han, EMBAII-8, 19th Batch (Campus).pdf"}, "version_id": "7a5fab90-919d-4c23-a6f8-d4cb10c5fee6"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Thin Nwe Oo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Tun Zaw Moe Han"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-08-01"}, "item_title": "The Effect of Competitive Strategy on the Performance of Hotels in Bagan Zone ( Tun Zaw Moe Han, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/9893", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-09-30"}, "publish_date": "2024-09-30", "publish_status": "0", "recid": "9893", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Competitive Strategy on the Performance of Hotels in Bagan Zone ( Tun Zaw Moe Han, 2024)"], "weko_shared_id": -1}