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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Public Administrations (MPA/EMPA)

A Study on Public Awareness and Perception of Insurance Services in Myanmar( Wai Phyo Aung, 2024)

https://meral.edu.mm/records/9860
https://meral.edu.mm/records/9860
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3a6be81f-33c0-4772-8a2d-c8ce529969dd
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Wai Wai Phyo Aung, EMPA 26, 19th Batch.pdf (626 KB)
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Title
Title A Study on Public Awareness and Perception of Insurance Services in Myanmar( Wai Phyo Aung, 2024)
Language en
Publication date 2024-07-01
Authors
Wai Phyo Aung
Description
The study explores public awareness and perception of insurance service in
Myanmar. The research aims to investigate the degree of knowledge and perception of
insurance firms' services in Myanmar, as well as to assess the service operations of
insurance businesses. Descriptive methodology based on primary and secondary data
is used in the research. 150 Master of Public Administration students from Yangon
University of Economics provide data for the research. The study shows that the
primary reason for not having insurance coverage among respondents is a lack of
understanding about insurance services. Some respondents are used motor insurance
service followed by health insurance, fire insurance, travel insurance and personal
accident insurance. The study indicates that the respondents have a low level of
knowledge about insurance services. Therefore, it is crucial for insurance companies to
provide comprehensive information about their services to enhance public awareness
and ensure that individuals can fully benefit from insurance coverage. According to the
findings of the research, the insurance firm need to have development strategies that
take into account the requirements of the consumers and their readiness to pay the
regular premium rate. The government should provide the comprehensive knowledge
about insurance which are legal and fair to consumers to the public.
Thesis/dissertations
Yangon University of Economics
Dr. Khin Thu Thu Thein
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