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Analysis of Factors Influencing Customers' Choice on Electric Vehicles in Myanmar ( Ei Ei Aye, 2024)
https://meral.edu.mm/records/9831
https://meral.edu.mm/records/98312b1a3385-e593-48ae-b61b-ca1d40911f92
0000768b-3493-4f95-b9af-56f431301cfa
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Ei Ei Aye, MPA-14, 21st Batch.pdf (692 KB)
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Title | ||||||
Title | Analysis of Factors Influencing Customers' Choice on Electric Vehicles in Myanmar ( Ei Ei Aye, 2024) | |||||
Language | en | |||||
Publication date | 2024-06-01 | |||||
Authors | ||||||
Ei Ei Aye | ||||||
Description | ||||||
This study aims to evaluate the factors influencing consumers' willingness to purchase EVs in Myanmar. The data is obtained from 150 respondents at five different car showrooms in Yangon. The survey period is from May to June 2024. The regression analysis examined the relationship between willingness to purchase EVs and various factors such as driving range, charging infrastructure, government financial incentives, cost effectiveness, purchase cost, environmental awareness, and perceived social factors. The findings indicate that purchase cost, cost effectiveness, individual environmental awareness, and perceived social influence are positively significant predictors, while government financial incentives are negatively significant predictors of customers' willingness to purchase EVs in Myanmar. These findings can provide the information for enhancement of EV adoption in Myanmar. | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Daw Mar Lar Thant |