{"_buckets": {"deposit": "6f9077d6-5dd2-42c0-9054-f676441e6fa5"}, "_deposit": {"created_by": 20, "id": "9826", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9826"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009826", "sets": ["1698989833663"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Brand Trust and Brand Loyalty of L\u0027Oreal Paris Cosmetic Products (Phyu Thant Sin, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study investigates how perceived quality, brand image, promotion, and price\ninfluence brand trust, and subsequently, how brand trust affects brand loyalty among\nusers of L\u0027Oréal Paris Cosmetic products. The study involved 180 customers selected\nthrough systematic sampling, all of whom have experience about one year to more than\nten-year using these cosmetics. Structured questionnaires were employed to gather data,\nfocusing on analysing customer perceptions of perceived quality, brand image,\npromotion, and pricing with the use of both descriptive statistics and multiple regression\nmethods. The regression results indicate that all the marketing factors which are\nperceived quality, brand image, and promotion significantly impact on brand trust among\nconsumers of L\u0027Oréal Paris Cosmetic products. High mean scores across these three\nfactors suggest strong agreement among respondents regarding customers perception on\nall factors. Furthermore, the regression analysis confirms that brand trust plays a crucial\nrole in influencing brand loyalty, highlighting that higher levels of trust correlate with\ngreater brand loyalty. To strengthen brand loyalty for L\u0027Oréal Paris Cosmetic products,\nthe study recommends ongoing quality, a clear and compelling value proposition, and\neffective marketing strategies aimed at reinforcing brand trust. These efforts contribute to\nenhance customer perceptions, build trust, and ultimately foster enduring loyalty among\nusers of L\u0027Oréal Paris Cosmetic offerings."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-09-13"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Phyu Thant Sin, MMM-24, 2nd Batch.pdf", "filesize": [{"value": "446 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 446000.0, "url": {"url": "https://meral.edu.mm/record/9826/files/Phyu Thant Sin, MMM-24, 2nd Batch.pdf"}, "version_id": "6a988974-db21-4b3f-a25b-37df2cf2ff28"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Tin Tin Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Phyu Thant Sin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-06-01"}, "item_title": "Brand Trust and Brand Loyalty of L\u0027Oreal Paris Cosmetic Products (Phyu Thant Sin, 2024)", "item_type_id": "21", "owner": "20", "path": ["1698989833663"], "permalink_uri": "https://meral.edu.mm/records/9826", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-09-13"}, "publish_date": "2024-09-13", "publish_status": "0", "recid": "9826", "relation": {}, "relation_version_is_last": true, "title": ["Brand Trust and Brand Loyalty of L\u0027Oreal Paris Cosmetic Products (Phyu Thant Sin, 2024)"], "weko_shared_id": -1}