{"_buckets": {"deposit": "f58d329b-b62a-4af3-8721-bde8be5c475e"}, "_deposit": {"created_by": 20, "id": "9795", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "9795"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00009795", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Relationship Marketing Practices, Customer Satisfaction and Customer Loyalty Towards MTB Bank ( Shun Lai Phyu, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study\u0027s main goals are to ascertain how MTB Bank\u0027s relationship marketing strategies affect customer loyalty and satisfaction. A quantitative research method and descriptive statistics were implemented in this investigation. Secondary data and primary data were both employed. Based on Yamane\u0027s (1973) sampling formula, 207 corporate customers of MTB were randomly selected as a sample from a total of 431. Utilizing an online survey, a structured questionnaire was implemented to accumulate primary data. The regression technique was implemented to analyze the data. The investigation demonstrated that consumer satisfaction is significantly enhanced by relationship marketing strategies, including customization, competence, and commitment. The study\u0027s findings also indicated that consumer loyalty is significantly influenced by customer satisfaction. Consequently, corporate clients are content with the relationship marketing strategies implemented by Myanma Tourism Bank (MTB). Consequently, customization is the most significant determinant of consumer satisfaction. In order to enhance client satisfaction with the bank\u0027s services, it is advised that MTB bank prioritize customer feedback."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-09-11"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Shun Lai Phyu, MBF-51, 4th Batch.pdf", "filesize": [{"value": "2 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 2000000.0, "url": {"url": "https://meral.edu.mm/record/9795/files/Shun Lai Phyu, MBF-51, 4th Batch.pdf"}, "version_id": "3b892901-8932-45e6-8d2f-0d4426a709bf"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr, Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Shun Lai Phyu"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-06-01"}, "item_title": "Relationship Marketing Practices, Customer Satisfaction and Customer Loyalty Towards MTB Bank ( Shun Lai Phyu, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/9795", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-09-11"}, "publish_date": "2024-09-11", "publish_status": "0", "recid": "9795", "relation": {}, "relation_version_is_last": true, "title": ["Relationship Marketing Practices, Customer Satisfaction and Customer Loyalty Towards MTB Bank ( Shun Lai Phyu, 2024)"], "weko_shared_id": -1}