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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

Factors Affecting Farmer Satisfaction Towards Agriculture Loan "A" Bank (Khin Yadanar San, 2024)

https://meral.edu.mm/records/9786
https://meral.edu.mm/records/9786
a619caf9-7fea-44f5-a5d9-14a104a3837e
2d4d312e-0408-4e71-877a-8a488a6d8386
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Khin Khin Yadanar San, MBF-26 ( Batch 4).pdf (1008 KB)
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Title
Title Factors Affecting Farmer Satisfaction Towards Agriculture Loan "A" Bank (Khin Yadanar San, 2024)
Language en
Publication date 2024-09-11
Authors
Khin Yadanar San
Description
The primary objectives of this study are to examine factors affecting farmer
satisfaction towards agriculture loan at “A” Bank and to analyze the effect of farmer
satisfaction on loyalty towards agriculture loan at “A” Bank. A sample size of 120 farmers
from Southern Shan State, who have received loans from "A" Bank, was selected using
simple random sampling method. The data collection period was June 2024, and both
descriptive statics and quantitative research methods were collected. The study focuses on
five main factors: service quality, process, price, communication, and bank image which
were examined to understand their impact on farmer satisfaction and loyalty. Based on the
findings of the regression analysis,it can be assumed that service quality, efficient loan
processes, competitive pricing, effective communication, and a positive bank image
significantly influence farmer satisfaction. One of the most influential factors on farmer
satisfaction is the service quality. Improved satisfaction, in turn, fosters loyalty among
farmers towards "A" Bank. This study provides insights into the factors that can increase
farmer satisfaction and farmer loyalty towards agricultural loans at "A" Bank. By
addressing these factors, “A” bank can improve agriculture loan products and better meet
the needs of farmers, thereby supporting the agricultural sector's growth and stability.
Thesis/dissertations
Yangon University of Economics
Dr. Aye Thanda Soe
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